{"product_id":"kerastase-initialiste-advanced-scalp-hair-concentrate-shine-strength-reduced-breakage","title":"KÉRASTASE Initialiste Advanced Scalp \u0026 Hair Concentrate — Shine, Strength, Reduced Breakage","description":"\u003ch2\u003eMeet KÉRASTASE Initialiste Advanced Scalp and Hair Concentrate\u003c\/h2\u003e\n\u003cp\u003eThis targeted scalp serum focuses on the root level to support the hair fiber from the scalp upward. The formula aims to reinforce strands, improve uniformity, and smooth texture across lengths without leaving a heavy residue. While individual results vary, many users notice a more polished, resilient feel as the days pass.\u003c\/p\u003e\n\u003cp\u003eDesigned to address hair weaknesses at the source, Initialiste emphasizes the scalp as the starting point for healthier-looking hair. The active ingredients work to strengthen and smooth without a greasy finish, helping you style with lighter texture and natural movement. The finish is lightweight, so hair can feel airy and flexible rather than weighted down.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStronger strands and reduced breakage by improving uniformity from root to tip\u003c\/li\u003e\n  \u003cli\u003eIncreased shine and softness from lengths to ends for a healthier appearance\u003c\/li\u003e\n  \u003cli\u003eNourished scalp with lightweight hydration that won’t weigh hair down\u003c\/li\u003e\n  \u003cli\u003eA luminous, healthy-looking finish that illuminates the hair without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it works\u003c\/h3\u003e\n\u003cp\u003eThe concentrate is formulated to support hair that feels weak starting at the scalp, helping to fortify the fiber and reduce visible breakage. Active ingredients target texture and smoothness, while maintaining a non-greasy finish suitable for wearers who want versatility in their styling—whether you wear hair loose or up.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSuggested use: about 3x per week on cleansed, towel-dried hair\u003c\/li\u003e\n  \u003cli\u003eApply directly to the scalp, starting at the forehead and moving toward the back of the head\u003c\/li\u003e\n  \u003cli\u003eMassage to distribute evenly, focusing on areas prone to thinning or breakage\u003c\/li\u003e\n  \u003cli\u003eLeave in; no rinsing required for a light, breathable finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy choose KÉRASTASE Initialiste\u003c\/h3\u003e\n\u003cp\u003eAs part of a thoughtful scalp care routine, Initialiste provides a lightweight option for those seeking shine, softness, and improved manageability. The formula aims to leave hair looking healthier and more resilient without a greasy look, helping you prepare hair for daily styling and longer-term resilience.\u003c\/p\u003e\n\u003ch3\u003eReal-life use scenarios\u003c\/h3\u003e\n\u003cp\u003ePicture a quick routine that begins with a non-greasy serum absorbed into a towel-dried scalp. Hair feels lighter and smoother as you brush or blow-dry, with a natural glow that enhances both casual and styled looks. You may appreciate the balance between hydration and texture for everyday wear.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is KÉRASTASE Initialiste suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's designed to strengthen hair from the scalp with a lightweight finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Initialiste for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it 3 times per week on cleansed, towel-dried hair, applying from front to back and massage evenly.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":56237551878476,"sku":"B009ZTUWEQ","price":77.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/kerastase-initialiste-bottle-pour.jpg?v=1765772286","url":"https:\/\/belvera.co.uk\/products\/kerastase-initialiste-advanced-scalp-hair-concentrate-shine-strength-reduced-breakage","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}