{"product_id":"kerastase-premiere-bain-decalcifying-repairing-shampoo-gently-cleanses-removes-calcium-buildup-strengthens-repairs-hair-16-9-oz","title":"KÉRASTASE Première Bain Decalcifying Repairing Shampoo – Gently Cleanses, Removes Calcium Buildup, Strengthens \u0026 Repairs Hair (16.9 oz)","description":"\u003ch2\u003eGently cleanses while removing mineral buildup\u003c\/h2\u003e\n\u003cp\u003eKÉRASTASE Première Bain Decalcifying Repairing Shampoo is formulated for hair that has softened under mineral exposure. This rich cleansing shampoo targets calcium overload while supporting the hair’s structure from within, helping strands feel renewed after each wash. The experience blends a luxurious lather with a refreshing rinse, leaving you with a sense of clearer, lighter hair and a frame for your everyday styling routine.\u003c\/p\u003e\n\u003ch3\u003eWhat this shampoo does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eGently cleanses while removing mineral buildup (calcium overdoses) from the hair and scalp\u003c\/li\u003e\n  \u003cli\u003eSupports strengthening and repairing damaged strands from within\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy the results may matter\u003c\/h3\u003e\n\u003cp\u003eMineral deposits can dull texture and weigh hair down. By reducing buildup and reinforcing the fiber, the shampoo may help hair feel more manageable, with a noticeable improvement in surface smoothness and light reflection over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrand claims include recreating up to 99% of hair’s original strength\u003c\/li\u003e\n  \u003cli\u003eHair may appear up to 2x smoother and up to 73% shinier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUsage and tips for everyday care\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, work into a rich lather, rinse thoroughly, and repeat if needed. For best results, follow with conditioner to detangle and seal in shine. Use as part of a routine designed for mineral-rich or stressed hair.\u003c\/p\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eIdeal for hair that looks dull from mineral buildup, has been exposed to hard water, or shows signs of weakening from styling or color services. It’s a thoughtful option for refreshing texture, softness, and lightness without heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeople seeking to remove mineral buildup while cleansing and conditioning\u003c\/li\u003e\n  \u003cli\u003eUsers who want smoother, shinier hair with a refreshed feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does Kerastase Première Bain Decalcifying Shampoo work?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It targets mineral buildup while cleansing and supporting hair strength and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the recommended usage for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage into wet hair, rinse, and repeat if needed; follow with conditioner for smooth, detangled hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KÉRASTASE","offers":[{"title":"Default Title","offer_id":56237635207500,"sku":"B0DGGH2Z2L","price":85.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/kerastase-premiere-bain-decalcifying-shampoo-bottle.jpg?v=1765775377","url":"https:\/\/belvera.co.uk\/products\/kerastase-premiere-bain-decalcifying-repairing-shampoo-gently-cleanses-removes-calcium-buildup-strengthens-repairs-hair-16-9-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}