{"product_id":"kevin-murphy-free-hold-hair-styling-paste-medium-hold-paraben-free-100-g","title":"KEVIN.MURPHY Free.Hold Hair Styling Paste – Medium Hold, Paraben Free (100 g)","description":"\u003ch2\u003eAll hair types, modern hold, natural shine\u003c\/h2\u003e\n\u003cp\u003eKEVIN.MURPHY Free.Hold is a versatile styling paste designed for every day use and runway-inspired looks alike. The creamy paste glides through hair, delivering a flexible medium hold with a natural, healthy sheen. It remains effective even in hot conditions, so you can shape, define, and refresh your style without sacrificing movement or comfort.\u003c\/p\u003e\n\u003cp\u003eInspired by high-fashion aesthetics, Free.Hold helps you sculpt everything from relaxed texture to sleek silhouettes. The formula combines carnauba wax for added thickness and body, lanolin wax to lubricate hair and scalp for smoother manipulation, and yerba mate to yield a vibrant, glossy finish that catches light just right. And because formulation matters, KEVIN.MURPHY keeps the product paraben-free, sulphate-free, and cruelty-free, aligning styling with mindful choices.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold with natural shine that adapts to warm conditions.\u003c\/li\u003e\n  \u003cli\u003eThickening effect from carnauba wax adds body and fullness.\u003c\/li\u003e\n  \u003cli\u003eLubricating benefits from lanolin wax for easier styling and a smooth feel.\u003c\/li\u003e\n  \u003cli\u003eYerba mate contributes a vibrant, glossy finish.\u003c\/li\u003e\n  \u003cli\u003eParaben-free, sulphate-free, and cruelty-free formulation.\u003c\/li\u003e\n  \u003cli\u003eRunway-inspired looks you can recreate at home with confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use Free.Hold\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTake a small amount and warm it between your palms for easy spreadability.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through damp or dry hair from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eShape with fingers for texture or smooth with a comb for precision.\u003c\/li\u003e\n  \u003cli\u003eAdd small amounts to adjust hold without sacrificing movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIdeal styling scenarios\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eEveryday looks with controlled volume and a natural gloss.\u003c\/li\u003e\n  \u003cli\u003eHeat or humidity days where you want flexible hold without stiffness.\u003c\/li\u003e\n  \u003cli\u003eCreating polished, runways-inspired styles at home or in the salon.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAbout KEVIN.MURPHY: The brand pairs high-fashion aesthetics with eco-conscious choices, offering tools that are gentle on hair and the environment.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Free.Hold suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Free.Hold is designed for all hair types, delivering flexible medium hold with a natural shine without weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Free.Hold for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a small amount to dry or damp hair and style with fingers or comb for a controlled, glossy finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":56237212500300,"sku":"B07BFDMNXC","price":46.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/kevin-murphy-free-hold-tube-cap-closeup.jpg?v=1765761736","url":"https:\/\/belvera.co.uk\/products\/kevin-murphy-free-hold-hair-styling-paste-medium-hold-paraben-free-100-g","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}