{"product_id":"kevin-murphy-free-hold-medium-hold-styling-paste-paraben-free","title":"KEVIN.MURPHY FREE.HOLD - Medium Hold Styling Paste | Paraben-Free","description":"\u003ch2\u003eMeet KEVIN.MURPHY FREE.HOLD\u003c\/h2\u003e\u003cp\u003eFREE.HOLD is a flexible medium-hold styling paste designed for all hair types. The creamy texture glides through the hair, delivering a natural shine and movable definition without stiffness. In real-life styling, you’ll notice even distribution, allowing you to shape, texture, and maintain a versatile look from morning to night. It performs reliably in hot conditions, helping you keep a controlled shape while your style stays fresh and visible throughout the day.\u003c\/p\u003e\u003cp\u003eAt the heart of FREE.HOLD is a thoughtful blend of waxes and essential botanicals. Carnauba wax adds subtle thickness and body to strands, so hair feels substantial without heaviness. Lanolin wax lubricates the hair and scalp for a smoother, more comfortable feel. Yerba mate contributes to a vibrant, shiny finish, while bergamot and vanilla essences provide a refined scent that enhances the styling ritual without overpowering it. The result is a natural, glossy look with movement that catches light and reads well in both daylight and showroom lighting.\u003c\/p\u003e\u003ch3\u003eClean, conscious formula\u003c\/h3\u003e\u003cp\u003eThis product is paraben-free and sulfate-free, cruelty-free, and part of KEVIN.MURPHYs environmentally mindful approach to hair care. The clean formula is designed to support everyday styling without compromising the planet or your routine.\u003c\/p\u003e\u003ch3\u003eWho it suits and ideal looks\u003c\/h3\u003e\u003cp\u003eFREE.HOLD is versatile enough for all hair types and styling goals. It supports texture, body, and shine, making it suitable for casual or more polished looks. The flexible hold adapts as you move, so you can rework your style during the day without stiffness or residue.\u003c\/p\u003e\u003ch3\u003eQuick tips to get started\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStart with a small amount warmed between your palms and apply to clean hair for best distribution.\u003c\/li\u003e\n\u003cli\u003eBuild gradually for stronger hold or revitalize shine by reworking with your fingers.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith its balanced blend and refined scent, FREE.HOLD offers a salon-inspired result you can recreate at home, all while keeping your routine free from parabens and harsh additives.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is KEVIN.MURPHY FREE.HOLD suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Suitable for all hair types with a flexible medium hold that adds natural shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is FREE.HOLD paraben-free and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is paraben-free, sulfate-free, and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":56236900581708,"sku":"B011SFW486","price":43.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/kevin-murphy-free-hold-jar-closeup.jpg?v=1765759625","url":"https:\/\/belvera.co.uk\/products\/kevin-murphy-free-hold-medium-hold-styling-paste-paraben-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}