{"product_id":"kevin-murphy-rough-rider-clay-strong-hold-all-hair-types-sulfate-free-30-g","title":"KEVIN.MURPHY ROUGH.RIDER Clay — Strong Hold, All Hair Types, Sulfate Free (30 g)","description":"\u003cp\u003eMeet KEVIN.MURPHY ROUGH.RIDER Clay, a strong-hold, moldable styling clay designed for all hair types. Its oily, gritty-like texture creates a slick, matte finish that holds through daily wear without a glossy sheen. The formula is crafted to look effortless while you shape your look, from casual texture to structured silhouettes.\u003c\/p\u003e\n\u003ch2\u003eWhat it does\u003c\/h2\u003e\n\u003cp\u003eThis clay is built to work with your hair rather than against it. It offers a sculptural hold with flexible reworkability, so you can reshape your style as the day unfolds. The texture encourages even distribution, making it suitable for a range of styling preferences—from matte dimension to natural definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStrong Hold\u003c\/strong\u003e with an oily, gritty-like texture that yields a matte finish and enduring hold for all hair types\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNourishing\u003c\/strong\u003e formula featuring Soya Bean and Bamboo Extracts to help strengthen hair and seal rough ends\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHair Strengthening\u003c\/strong\u003e moldable clay, effective across lengths and designed to help maintain shape while you style\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eClean Formula\u003c\/strong\u003e sulfate-free, paraben-free, and cruelty-free care\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand Promise\u003c\/strong\u003e KEVIN.MURPHY enables runway-inspired looks at home with environmentally considerate practices\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone seeking a matte, flexible finish that stays in place from morning routine to evening plans. It works well on short, mid-length, and long styles, adapting to different textures and goals.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAll hair lengths\u003c\/li\u003e\n  \u003cli\u003eTextured, lived-in looks\u003c\/li\u003e\n  \u003cli\u003eMatte, non-shiny results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eRub a small amount between the palms until warm and easy to spread.\u003c\/li\u003e\n  \u003cli\u003eWork through dry or lightly damp hair from roots to ends for even coverage.\u003c\/li\u003e\n  \u003cli\u003eShape and sculpt with fingers or a comb, reworking as needed for direction and hold.\u003c\/li\u003e\n  \u003cli\u003eAdjust texture by adding small amounts until the desired structure is achieved.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eNote: Results depend on hair type and technique. Start with a small amount and build if you need more hold or texture.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is KEVIN.MURPHY ROUGH.RIDER Clay best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Suitable for all hair types, offering a strong, matte hold with a moldable texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the ROUGH.RIDER Clay sulfate-free and paraben-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free, paraben-free, and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KEVIN.MURPHY","offers":[{"title":"Default Title","offer_id":56232532377932,"sku":"B079LC37HT","price":26.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/kevin-murphy-roughrider-clay-packaging.jpg?v=1765719607","url":"https:\/\/belvera.co.uk\/products\/kevin-murphy-rough-rider-clay-strong-hold-all-hair-types-sulfate-free-30-g","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}