{"product_id":"kevin-murphy-rough-rider-clay-strong-hold-matte-finish-sulfate-free","title":"KEVIN.MURPHY ROUGH.RIDER Clay – Strong Hold, Matte Finish, Sulfate Free","description":"\u003ch2\u003eRough.Rider Clay: Moldable, Matte, All‑Hair‑Types Styling\u003c\/h2\u003e\n\u003cp\u003eKEVIN.MURPHY ROUGH.RIDER Clay is a versatile styling clay designed for all hair types. It delivers a strong hold, a matte texture, and flexible control that lets you shape your look without stiffness. The formula feels weightless in the hair, allowing you to switch up your style from day to night with ease.\u003c\/p\u003e\n\u003cp\u003eInfused with Soya bean extracts and Golden Bamboo, ROUGH.RIDER helps seal the ends and introduce strength as you style. The sulfate‑free care keeps the scalp feeling comfortable while you experiment with texture and shape. A natural sunscreen component adds a layer of color‑fade protection you can notice as you care for color‑treated or sun‑exposed hair.\u003c\/p\u003e\n\u003ch3\u003eWhat it offers\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eStrong hold\u003c\/strong\u003e to create a matte, defined look that stays flexible\u003c\/li\u003e\n  \u003cli\u003eInfused with \u003cem\u003esoya bean extracts\u003c\/em\u003e and \u003cem\u003egolden bamboo\u003c\/em\u003e to seal ends and reinforce hair structure\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft with a subtle shine and helps maintain scalp comfort during wear\u003c\/li\u003e\n  \u003cli\u003eAntioxidant‑rich formula that supports resilience and overall hair health\u003c\/li\u003e\n  \u003cli\u003eNatural sunscreen helps guard against color fade for color‑treated or sun‑exposed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eScrape a small amount with the fingertip, then rub between palms to warm the product\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through dry or lightly damp hair, from roots to ends\u003c\/li\u003e\n  \u003cli\u003eSculpt texture, shape definition, or a moulded look; rework during the day if needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho should try it\u003c\/strong\u003e: ideal for anyone wanting a moldable product that can transition from casual to structured styles without heaviness. The sulfate‑free formula is gentle on the scalp while you explore different silhouettes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTexture and experience\u003c\/strong\u003e: Expect a clean, earthy aroma and a non‑greasy feel as it sets, leaving a natural, flexible hold that won’t flatten with movement.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is KEVIN.MURPHY ROUGH.RIDER Clay best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A strong hold with a matte finish that builds texture; soya bean extracts and bamboo seal ends and strengthen hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who can use KEVIN.MURPHY ROUGH.RIDER Clay?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Suitable for all hair types; sulfate-free formula supports scalp comfort while offering flexible, long-lasting styling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":56237222854988,"sku":"B00HZSJZ9M","price":44.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/kevin-murphy-rough-rider-clay-packaging.jpg?v=1765761855","url":"https:\/\/belvera.co.uk\/products\/kevin-murphy-rough-rider-clay-strong-hold-matte-finish-sulfate-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}