{"product_id":"layrite-cement-clay-high-hold-matte-water-based-styling-clay-1-count","title":"Layrite Cement Clay — High-Hold Matte Water-Based Styling Clay (1 Count)","description":"\u003cp\u003eLayrite Cement Clay is a premium styling clay built for men who want a bold, all-day hold without sacrificing a clean matte finish. Its water-based formula grips each strand just enough to shape, thicken, and define texture, while washing out easily with water for fast resets. Originally developed for barbers by barbers, this clay blends performance with everyday practicality, helping you maintain a reliable silhouette from morning to night.\u003c\/p\u003e\n\u003ch3\u003eWhat makes Layrite Cement Clay different\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLong-lasting hold that stays natural and doesn’t weigh hair down\u003c\/li\u003e\n  \u003cli\u003eHigh hold paired with a clean, dry matte finish\u003c\/li\u003e\n  \u003cli\u003eFormulated to resist drying and flakes for a consistently refined look\u003c\/li\u003e\n  \u003cli\u003eReworkable throughout the day without needing to add water\u003c\/li\u003e\n  \u003cli\u003eEffortless wash-out leaves hair feeling light and refreshed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small pea-sized amount; adjust based on hair length and desired style\u003c\/li\u003e\n  \u003cli\u003eRub between palms until warm and evenly distributed\u003c\/li\u003e\n  \u003cli\u003eWork through dry or slightly damp hair to shape, texture, and hold\u003c\/li\u003e\n  \u003cli\u003eRe-apply or restyle as needed to refine the matte silhouette\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho benefits from this clay\u003c\/h3\u003e\n\u003cp\u003eDesigned for men seeking strong, flexible hold with a low-shine, natural matte look—great for textured styles, defined quiffs, and controlled volume. Its barber-developed pedigree suggests dependable, everyday performance.\u003c\/p\u003e\n\u003cp\u003eWhether you’re aiming for a sharp side part or a casual textured finish, Cement Clay supports real-world grooming routines with a balance of grip and ease. It’s about consistent results that fit your day-to-day needs, without promising miracles—just a solid, style-ready foundation.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Layrite Cement Clay best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for strong hold with a natural matte finish, shaping and thickening hair with a water-based formula that washes out easily.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do you use Layrite Cement Clay?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a small amount, rub between palms, apply to dry or damp hair, and reshape as needed for a durable matte look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Layrite","offers":[{"title":"Default Title","offer_id":56236389400908,"sku":"B07KSMH4KX","price":39.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/layrite-cement-clay-packaging.jpg?v=1765754649","url":"https:\/\/belvera.co.uk\/products\/layrite-cement-clay-high-hold-matte-water-based-styling-clay-1-count","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}