{"product_id":"lockhart-s-authentic-anti-gravity-matte-paste-handcrafted-clay-pomade-for-men-high-texture-low-shine-fortuna-scent-3-4-oz","title":"Lockhart’s Authentic Anti-Gravity Matte Paste – Handcrafted Clay Pomade for Men | High Texture, Low Shine, Fortuna Scent (3.4 oz)","description":"\u003ch3\u003eDiscover Anti-Gravity: a handcrafted matte paste unlike any other\u003c\/h3\u003e\n\u003cp\u003eLockhart’s Authentic Anti-Gravity Matte Paste is a groundbreaking blend that defies traditional styling products. This handcrafted formula merges matte paste, clay pomade, fiber, and cream into a single product that feels smooth like a cream, grips like a paste, and delivers gritty texture with sky‑high volume that lasts all day. Developed over three years by a family-run team in Longmont, Colorado, Anti-Gravity embodies the brand’s obsession with reliable performance and honest, no-nonsense styling.\u003c\/p\u003e\n\u003cp\u003eThe Fortuna scent finishes your look with a clean, palatable aroma that complements modern grooming without overpowering your day. Each jar is crafted to be practical for real life: you’ll get the grip you want without stiffness, and the finish stays natural—think weightless matte with flexible hold rather than shine or crunch.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits you can expect from Anti-Gravity\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-soluble formula for easy washout, so you get grip without lingering residue.\u003c\/li\u003e\n  \u003cli\u003eSilica thickens each strand for fuller-looking hair with noticeable body.\u003c\/li\u003e\n  \u003cli\u003eKaolin and Bentonite clays deliver gritty texture and high volume for long-lasting style.\u003c\/li\u003e\n  \u003cli\u003eAcrylates lock your style in place while remaining restyleable throughout the day.\u003c\/li\u003e\n  \u003cli\u003eCoconut oil, cucumber extract, and rosemary support hair health and a refreshed scalp feel.\u003c\/li\u003e\n  \u003cli\u003eNatural beeswax provides a firm, flexible hold that won’t feel stiff or crunchy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a small amount—two dime-sized scoops is a good baseline.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through towel-dried hair from back to front for uniform texture.\u003c\/li\u003e\n  \u003cli\u003eBlow dry to activate volume and grip; layer more product if you want extra hold.\u003c\/li\u003e\n  \u003cli\u003eRework your style as needed throughout the day without a crunchy finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you’re aiming for bold volume, defined texture, or a natural matte finish, Anti-Gravity offers a versatile, adjustable approach to grooming. It’s designed for all hair types and all-day wear, delivering style with a clean, modern edge that looks and feels effortless. And because the formula rinses with water, you can enjoy fuss-free maintenance at the end of the day.\u003c\/p\u003e\n\n\u003ch3\u003eAbout Lockhart’s Authentic Grooming Co.\u003c\/h3\u003e\n\u003cp\u003eBased in Longmont, Colorado, Lockhart’s is the largest hand-poured, artisan grooming company in North America. A family-run operation fueled by obsession and craftsmanship, Lockhart’s delivers reliable performance you can count on for bold, no-nonsense styling.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Lockhart’s Anti-Gravity different from standard pomades?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A water-soluble hybrid of clay and paste delivering texture and volume without stiffness or residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply Anti-Gravity for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with two dime-sized scoops on towel-dried hair; distribute evenly, layer for more hold, then blow-dry.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Lockhart's Authentic Grooming Co. LLC","offers":[{"title":"Default Title","offer_id":56239431156044,"sku":"B07BFKW5DF","price":36.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/lockharts-anti-gravity-jar-closeup.jpg?v=1765790370","url":"https:\/\/belvera.co.uk\/products\/lockhart-s-authentic-anti-gravity-matte-paste-handcrafted-clay-pomade-for-men-high-texture-low-shine-fortuna-scent-3-4-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}