{"product_id":"loreal-paris-elvive-color-vibrancy-anti-brassiness-purple-shampoo-for-color-treated-hair-6-7-fl-oz","title":"L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color-Treated Hair – 6.7 Fl Oz","description":"\u003ch2\u003eKeep color vibrant between colorings\u003c\/h2\u003e\n\u003cp\u003eHighlighted brunette, blonde, and grey hair can drift toward warm, brassy tones as days pass. L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo is enriched with purple pigments that counterbalance those tones, helping you maintain a cooler, more true-to-tone look until your next color appointment.\u003c\/p\u003e\n\u003ch3\u003eHow it works in one wash\u003c\/h3\u003e\n\u003cp\u003ePurple pigments instantly neutralize yellow and orange hues, while the formula nourishes hair for a softer, more manageable feel after use. This color-correcting approach is designed to be gentle enough for regular use between colorings.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePurple pigments counteract brass in color-treated hair for a more balanced shade.\u003c\/li\u003e\n  \u003cli\u003eThe color-correcting action supports color perception that looks fresh between salon visits.\u003c\/li\u003e\n  \u003cli\u003eIt targets highlighted brunette, blonde, and grey hair to help maintain vibrancy across tones.\u003c\/li\u003e\n  \u003cli\u003eUse once a week when brassiness appears: massage into wet hair and leave on for 1–3 minutes; rinse and follow with Color Vibrancy Purple Conditioner for best results.\u003c\/li\u003e\n  \u003cli\u003eOn other wash days, switch to the Color Vibrancy Protecting Shampoo and Conditioner to help preserve color vibrancy for up to 60 days, based on your wash schedule.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEasy routine, reliable results\u003c\/h3\u003e\n\u003cp\u003eThe system pairing with the conditioner is designed to support lasting tone and moisture, while the weekly purple treatment provides a targeted correction. This approach aims to keep your color looking fresh without requiring drastic changes to your routine.\u003c\/p\u003e\n\u003ch3\u003eWho can benefit\u003c\/h3\u003e\n\u003cp\u003eIdeal for highlighted brunettes, blondes and grey hair seeking cooler-looking tones between colorings. The product is designed to be part of a simple, flexible regimen rather than a guarantee of specific results.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the main benefit of this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Purple pigments neutralize brassiness in color-treated hair, helping cooler tones on highlighted brunette, blonde, and grey hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet hair, leave 1–3 minutes, rinse; on other wash days, follow with the matching conditioner for color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":56228634362188,"sku":"B07X4GYKDF","price":24.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/loreal-paris-elvive-color-vibrancy-purple-shampoo-bottle.jpg?v=1765656085","url":"https:\/\/belvera.co.uk\/products\/loreal-paris-elvive-color-vibrancy-anti-brassiness-purple-shampoo-for-color-treated-hair-6-7-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}