{"product_id":"loreal-paris-everpure-sulfate-free-brass-toning-purple-shampoo-for-blonde-bleached-silver-brown-highlighted-hair-23-fl-oz-packaging-may-vary","title":"L'Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair | 23 Fl Oz","description":"\u003ch2\u003eColor-Caring Purple Shampoo for Brass-Free Blonde Hair\u003c\/h2\u003e\n\u003cp\u003eMeet L'Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo, a color-protecting formula crafted for blonde, bleached, silver, and brown-highlighted hair. This shampoo is 100% sulfate-free, paraben-free, and vegan, offering a gentle cleanse that helps preserve color while nourishing strands. Hibiscus and a violet dye work together to neutralize brassy yellows and oranges, helping cool tones stay true without compromising moisture. Packaging may vary, but the core benefit remains: a color-conscious cleanse that respects your hair's health and vibrancy.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it work\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes brassy yellow and orange tones on blonde, bleached, highlighted, silver, and brunette hair.\u003c\/li\u003e\n  \u003cli\u003eHydrates with hibiscus-infused formula to keep hair moisturized as tones balance.\u003c\/li\u003e\n  \u003cli\u003eGentle, sulfate-free cleansing that respects color-treated hair and avoids harsh salts.\u003c\/li\u003e\n  \u003cli\u003eVegan formula and cruelty-free approach align with clean beauty values.\u003c\/li\u003e\n  \u003cli\u003ePart of the EverPure system designed to support color care without sacrificing shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 2–3 times per week in place of your normal shampoo for color care and toning.\u003c\/li\u003e\n  \u003cli\u003eMassage into wet hair, leave on for up to 2 minutes, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with the EverPure purple conditioner for a complete tone-balanced routine (when using the system).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho benefits from EverPure Purple Shampoo\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBlonde and silver hair seeking cooler, more neutral tones without brassy warmth.\u003c\/li\u003e\n  \u003cli\u003eColor-treated hair that wants gentle cleansing and color protection.\u003c\/li\u003e\n  \u003cli\u003eHighlighted brunettes aiming to maintain vibrancy while reducing yellow reflections.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn daily life, this purple shampoo can be a reliable part of a routine that values color maintenance alongside moisture. While individual results vary, many users find that periodic use helps preserve cooler undertones during routine washes, especially after color services or intense sun exposure. The formula’s emphasis on clean ingredients and a vegan stance adds an extra layer of appeal for those prioritizing ethical beauty choices.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is this shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for blonde, bleached, highlighted, silver, and brown-highlighted hair seeking brass neutralization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should you use this sulfate-free purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times per week as part of a color-safe routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":56234217537868,"sku":"B0BL86YV6X","price":29.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/loreal-paris-everpure-purple-shampoo-bottle-closeup.jpg?v=1765736463","url":"https:\/\/belvera.co.uk\/products\/loreal-paris-everpure-sulfate-free-brass-toning-purple-shampoo-for-blonde-bleached-silver-brown-highlighted-hair-23-fl-oz-packaging-may-vary","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}