{"product_id":"loreal-paris-excellence-cool-supreme-ash-permanent-hair-color-100-gray-coverage-anti-brass-regimen","title":"L'Oreal Paris Excellence Cool Supreme Ash Permanent Hair Color – 100% Gray Coverage + Anti-Brass Regimen","description":"\u003ch2\u003eExcellence Cool Supreme: Ash-Beautiful Color for Every Gray Stripe\u003c\/h2\u003e\n\u003cp\u003eExperience a refined ash tone that helps brass drift away, while still delivering full gray coverage. This updated Excellence Cool Supreme coloring system blends a rich, durable shade with an anti-brass triple protection approach, designed to keep your color true from roots to ends. The result is a cool, sophisticated look that adapts to daily life and special occasions alike without feeling overprocessed.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits you can expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e100% gray coverage, including stubborn grays, for a uniform finish from root to tip.\u003c\/li\u003e\n  \u003cli\u003eAnti-brass triple protection helps guard color during application and as it fades, aiming for up to eight weeks of cool tone.\u003c\/li\u003e\n  \u003cli\u003eAnti-brass regimen keeps the shade ash-cool, helping your color start cool and stay cool over time.\u003c\/li\u003e\n  \u003cli\u003eNon-drip creme formula provides rich, radiant color with smooth, even distribution.\u003c\/li\u003e\n  \u003cli\u003ePurple anti-brass conditioner neutralizes warm tones to support a consistently cool hue after coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAt-home color, thoughtfully designed\u003c\/h3\u003e\n\u003cp\u003eThe creme formula glides through hair with minimal mess, making it easier to achieve even coverage in a typical at-home coloring session. After you color, the purple conditioner works to balance tones, while the accompanying anti-brass shampoo supports the regime by helping maintain the cool color balance as you wash. This regimen pairs practical performance with a refined aesthetic, letting you enjoy a salon-like result from the comfort of home.\u003c\/p\u003e\n\n\u003ch3\u003eWho should consider this shade?\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone seeking a cool ash look with dependable gray coverage. It’s designed to work well for daily wear and for moments when you want a shade that reads polished and cool, without promising specific outcomes for every hair type.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes L'Oreal Paris Excellence Cool Supreme different from other color products?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It combines an anti-brass triple protection system with a non-drip creme formula to help maintain ash tones while delivering 100% gray coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use the purple conditioner and shampoo in this regimen?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use the purple conditioner after coloring to neutralize warm tones, and wash with the anti-brass shampoo to help keep color cool.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":56570653442380,"sku":"B08HNZQBTZ","price":22.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/loreal-paris-excellence-cool-supreme-bottle-pour.jpg?v=1769383275","url":"https:\/\/belvera.co.uk\/products\/loreal-paris-excellence-cool-supreme-ash-permanent-hair-color-100-gray-coverage-anti-brass-regimen","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}