{"product_id":"loreal-paris-excellence-creme-permanent-hair-dye-4rm-dark-mahogany-red-100-gray-coverage","title":"L'Oreal Paris Excellence Crème Permanent Hair Dye 4RM Dark Mahogany Red – 100% Gray Coverage","description":"\u003ch2\u003e Triple Care Color Routine for Rich, Lasting Color \u003c\/h2\u003e\n\u003cp\u003eDiscover L'Oreal Paris Excellence Crème, a permanent color kit designed to blend grays and deliver a lush, salon-like result at home. The 4RM shade, Dark Mahogany Red, offers depth with a warm red glow that emerges as the color processes and rinses. This isn't just a dye—it's a complete color experience crafted to care for hair while you color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes this kit different\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePro-Keratine complex protects hair during color application, helping maintain strength as pigment deposits.\u003c\/li\u003e\n  \u003cli\u003eNon-drip crème formula facilitates controlled, straightforward application for a mess-free routine.\u003c\/li\u003e\n  \u003cli\u003eCaring after-color shampoo is used after rinsing to remove excess residue and smooth the hair, helping the color look radiant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe deep conditioner is the long-term care step\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eProvides up to 8 weeks of nourishment, supporting softness, manageability, and shine between washes.\u003c\/li\u003e\n  \u003cli\u003eAssists in maintaining color brilliance while helping to keep hair feeling fortified after dyeing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExcellence Crème comes in a broad family of 30 shades, designed for gray coverage on all hair types. The kit is marketed as a comprehensive color system, with the company positioning it as offering robust gray coverage and a strong color result versus some leading competitors. The color journey blends with a salon-at-home mindset, giving you the chance to refresh your look with steady care and predictable tone shifts.\u003c\/p\u003e\n\u003ch3\u003eShade 4RM: Dark Mahogany Red\u003c\/h3\u003e\n\u003cp\u003eThe 4RM tone delivers a rich mahogany base enlivened with a warm red undertone. It aims to create depth and a luminous finish on darker hair, while helping gray strands blend into a natural-looking result as color settles. The kit includes a color-matching after-color shampoo and a deep conditioner to support color retention and scalp comfort after dyeing. This description reflects product features and suggested uses rather than guaranteed outcomes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside the kit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAll-in-one color care with a conditioning after-shampoo and a deep conditioner complements the dye, offering an approachable home-color routine that prioritizes comfort and maintenance along with vibrant results.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does L'Oreal Paris Excellence Crème 4RM deliver 100% gray coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The kit is designed for complete gray coverage; results can vary by hair type.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What does the triple care routine include?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: An after-color shampoo to remove residue and smooth hair, plus a deep conditioner for up to 8 weeks of care.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":56228501389644,"sku":"B00B1DR3TQ","price":24.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/loreal-paris-excellence-creme-4rm-dark-mahogany-red-box.jpg?v=1765652252","url":"https:\/\/belvera.co.uk\/products\/loreal-paris-excellence-creme-permanent-hair-dye-4rm-dark-mahogany-red-100-gray-coverage","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}