{"product_id":"loreal-paris-feria-v28-midnight-violet-multi-faceted-shimmering-permanent-hair-color","title":"L'Oreal Paris Feria V28 Midnight Violet: Multi-Faceted Shimmering Permanent Hair Color","description":"\u003ch2\u003eDiscover Feria V28 Midnight Violet: A Shimmering, Multi-Faceted Color\u003c\/h2\u003e\n\u003cp\u003eFeria V28 Midnight Violet brings a bold, deep purple with dynamic, three-dimensional highlights. The shade reads as rich and dramatic, designed to move with light and leave a lasting impression. The color technique creates a prismatic spectrum that is custom-blended by L'Oreal master colorists, delivering a look inspired by cutting-edge fashion. Best of all, you can achieve salon-inspired color at home without a separate appointment.\u003c\/p\u003e\n\u003cp\u003eThe formula is more than pigment—it's a care-forward system. The included nourishing products work together to help hair feel smooth and hydrated during and after color application. The at-home routine is built around a balance of color power and conditioning, so you can experiment with a bold violet shade while maintaining manageability and shine.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this color stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMulti-faceted permanent color with 3X highlights for intensified, brilliant depth and a shimmering, multi-tonal finish.\u003c\/li\u003e\n  \u003cli\u003eA prismatic color spectrum—custom-blended by master colorists—to reflect fashion-forward tones without needing a salon visit.\u003c\/li\u003e\n  \u003cli\u003eNo appointment necessary for bold, head-turning results that fit into a busy schedule.\u003c\/li\u003e\n  \u003cli\u003eIntegrated care: the system includes a Conditioning Colour Crème and a Conditioning Developer Crème to start color while a rich Aromatic Shimmer Serum adds scent and glide.\u003c\/li\u003e\n  \u003cli\u003ePower Shimmer Conditioner post-color helps hydrate and condition week after week, supporting smooth, glossy hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat’s in the Feria kit\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eConditioning Colour Crème\u003c\/li\u003e\n  \u003cli\u003eConditioning Developer Crème\u003c\/li\u003e\n  \u003cli\u003eAromatic Shimmer Serum\u003c\/li\u003e\n  \u003cli\u003ePower Shimmer Conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this shade for?\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eIndividuals seeking a bold, fashion-forward violet that reads as deep and vibrant.\u003c\/li\u003e\n  \u003cli\u003ePeople looking to refresh or refresh gray coverage with a dramatic color upgrade.\u003c\/li\u003e\n  \u003cli\u003eAnyone who wants salon-inspired results at home with a look that shifts with light and movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cp\u003eFollow the included directions and perform a patch test before use. The conditioner is designed to help manage and maintain vibrancy after coloring. Regular conditioning helps keep the finish looking glossy, especially in areas exposed to heat styling or environmental factors.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is L'Oreal Paris Feria V28 Midnight Violet permanent color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Feria V28 Midnight Violet is a permanent shade with a shimmering, multi-faceted finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What comes in the Feria kit for at-home use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The kit includes Conditioning Colour Crème, Conditioning Developer Crème, Aromatic Shimmer Serum, and Power Shimmer Conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":56247311925580,"sku":"B01M1N7IFY","price":25.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/loreal-paris-feria-midnight-violet-bottle-pour.jpg?v=1765832450","url":"https:\/\/belvera.co.uk\/products\/loreal-paris-feria-v28-midnight-violet-multi-faceted-shimmering-permanent-hair-color","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}