{"product_id":"loreal-paris-infallible-matte-resistance-liquid-lipstick-first-move-665-16hr-wear","title":"L'Oreal Paris Infallible Matte Resistance Liquid Lipstick – First Move 665 | 16HR Wear","description":"\u003cdiv\u003e\n  \u003ch2\u003eAll-day color with a featherweight matte finish\u003c\/h2\u003e\n  \u003cp\u003eMeet L'Oreal Paris Infallible Matte Resistance Liquid Lipstick in First Move 665—a powdery matte liquid lipstick designed to deliver bold color without heavy feeling. The formula glides on smoothly with a precise applicator and dries down to a comfortable, weightless matte that can last through a busy day.\u003c\/p\u003e\n  \u003cp\u003eKey benefits to know before you swipe include long wear, transfer resistance, and smudge resistance, along with a lightweight feel. The infusion of Hyaluronic Acid gives lips a hydrated sensation as you go about your day, without making promises about skincare outcomes.\u003c\/p\u003e\n  \u003ch3\u003eWhy it stands out\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eUp to 16 hours of wear with a matte finish that resists transfer and smudging.\u003c\/li\u003e\n    \u003cli\u003eLightweight, comfortable feel thanks to a powdery texture and Hyaluronic Acid infusion.\u003c\/li\u003e\n    \u003cli\u003ePrecise applicator that delivers bold color payoff in one swipe, reducing the need for layering.\u003c\/li\u003e\n    \u003cli\u003eAvailable in 22 shades to suit a wide range of skin tones and moods.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eTexture and finish you might notice\u003c\/h3\u003e\n  \u003cp\u003eThe powdery finish dries to a velvety matte that still feels light on the lips. Hyaluronic Acid helps keep lips feeling hydrated without shine or heaviness, so your smile stays natural-looking and fresh.\u003c\/p\u003e\n  \u003ch3\u003eShade range and versatility\u003c\/h3\u003e\n  \u003cp\u003eWith 22 shades, you can explore everything from everyday neutrals to bold showpieces. First Move 665 is a warm-toned option that pairs well with cool or warm makeup looks and a variety of outfits.\u003c\/p\u003e\n  \u003ch3\u003eReal-world use and simple tips\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eGreat for all-day work or events where you want color that lasts from morning to night.\u003c\/li\u003e\n    \u003cli\u003ePair with a neutral eye for a balanced look that lets the lipstick shine.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eHow to apply for best results\u003c\/h3\u003e\n  \u003cp\u003eStart in the center of your upper lip, move outward toward the edges, then fill the bottom lip for a smooth, even finish. The precise applicator supports clean lines and even coverage.\u003c\/p\u003e\n  \u003ch3\u003eCare and removal\u003c\/h3\u003e\n  \u003cp\u003eWhen you’re ready to switch looks, the formula wipes away with standard makeup remover or cleanser, leaving lips ready for a new color without excessive tugging.\u003c\/p\u003e\n  \u003ch3\u003eTips for long-wear and touch-ups\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003ePrime lips with a light lip balm before applying for a smoother base.\u003c\/li\u003e\n    \u003cli\u003eKeep the cap tight to preserve the matte texture between uses.\u003c\/li\u003e\n    \u003cli\u003eCarry a compact for quick touch-ups to refresh color throughout the day.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eWith 22 shade options, you can refresh your daily look or go bold with a statement color using a single swipe.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long can I expect the L'Oreal Paris Infallible Matte Resistance Lipstick to wear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s designed to last up to 16 hours with a matte finish, while resisting transfer and smudging; results vary by eating, drinking, and lip condition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Hyaluronic Acid in the formula meant to hydrate lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is infused with Hyaluronic Acid to feel lightweight and hydrated during wear, with a comfortable, non-sticky finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":56228785553740,"sku":"B0CXF7KYCS","price":24.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/loreal-paris-infallible-matte-resistance-liquid-lipstick-first-move-665-cap-closeup.jpg?v=1765659835","url":"https:\/\/belvera.co.uk\/products\/loreal-paris-infallible-matte-resistance-liquid-lipstick-first-move-665-16hr-wear","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}