{"product_id":"loreal-paris-infallible-matte-resistance-liquid-lipstick-in-proposal-655-up-to-16-hour-wear","title":"L'Oreal Paris Infallible Matte Resistance Liquid Lipstick in Proposal 655 — Up to 16 Hour Wear","description":"\u003ch2\u003ePowdery Matte Finish with Lasting Color\u003c\/h2\u003e\n\u003cp\u003eMeet L'Oreal Paris Infallible Matte Resistance Liquid Lipstick in Proposal 655—a powdery matte that feels light on the lips while delivering bold color in a single sweep. The formula blends pigment with a comfortable, non-sticky finish for all-day confidence.\u003c\/p\u003e\n\u003ch3\u003eLong-wear performance\u003c\/h3\u003e\n\u003cp\u003eThe lipstick is designed to resist transfer and smudging so your color stays put through daily activities, meals, and conversations. It dries down to a lightweight, breathable matte that won’t feel heavy or tacky.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 16 hours of wear with a matte finish\u003c\/li\u003e\n  \u003cli\u003eTransfer- and smudge-resistant for dependable color\u003c\/li\u003e\n  \u003cli\u003eLightweight, breathable feel on lips\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHydration without heaviness\u003c\/h3\u003e\n\u003cp\u003eInfused with Hyaluronic Acid, the formula aims to keep lips feeling hydrated during wear, helping to maintain a smooth surface for color to cling to without dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating Hyaluronic Acid supports a comfortable feel\u003c\/li\u003e\n  \u003cli\u003eNon-drying texture that wears gracefully\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePrecision you can feel\u003c\/h3\u003e\n\u003cp\u003eThe precise applicator helps you outline and fill with control. Start at the center of your upper lip, then glide outward, finishing on the bottom lip for even coverage.\u003c\/p\u003e\n\u003ch3\u003eA shade library for every moment\u003c\/h3\u003e\n\u003cp\u003eWith 22 shades to choose from, you can explore everything from everyday neutrals to bold statement tones. Each shade promises strong color payoff in a single swipe.\u003c\/p\u003e\n\u003ch3\u003eThe brand behind the look\u003c\/h3\u003e\n\u003cp\u003eL'Oreal Paris brings decades of beauty expertise from Paris, offering a broad range of makeup essentials—from foundations and concealers to lip colors—that empower you to craft polished looks with confidence.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the Infallible Matte Resistance lipstick wear last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Up to 16 hours of matte color, with transfer- and smudge-resistance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade range is available for this lipstick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Available in 22 shades for bold color payoff and versatility.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":56228784865612,"sku":"B0CXF81FJ3","price":23.03,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/loreal-paris-infallible-matte-resistance-liquid-lipstick-application-closeup.jpg?v=1765659827","url":"https:\/\/belvera.co.uk\/products\/loreal-paris-infallible-matte-resistance-liquid-lipstick-in-proposal-655-up-to-16-hour-wear","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}