{"product_id":"loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color-5g-medium-golden-brown-up-to-9-weeks-radiance","title":"L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color 5G Medium Golden Brown | Up to 9 Weeks Radiance","description":"\u003ch2\u003eExperience L'Oreal Paris Superior Preference: Fade-Defying Color with Radiant Shine\u003c\/h2\u003e\n\u003cp\u003eSince 1973, L'Oreal Paris Superior Preference has stood as a gold standard for permanent hair color, delivering luminous shade, depth, and lasting shine. The Luminous Fade-Defying Color and Shine System blends a translucent gel formula with the Care Supreme Conditioning treatment to create a long-lasting result that maintains vibrancy from day one through weeks of wear. With over 50 luminous shades, you can discover a signature tone that fits your style and skin tone.\u003c\/p\u003e\n\u003cp\u003eWhat makes this system stand out is the synergy between color and care. The gel formula clings to each strand for even coverage, while the conditioning layer helps keep color looking fresh. It is designed for gray hair coverage across hair types, aiming for a glossy, dimensional finish that remains true over time.\u003c\/p\u003e\n\u003ch3\u003eIn the Color Kit and Care You Get\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eColor Gel, Developer Crème, and Shine Protect Conditioner work together to color and condition in one precise step.\u003c\/li\u003e\n\u003cli\u003eA UV Filter and Vitamin E-infused Shine Protect Conditioner help lock in vibrancy and leave hair silky and resilient.\u003c\/li\u003e\n\u003cli\u003eIncludes one pair of gloves and an instruction leaflet for at-home use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade 5G: Medium Golden Brown\u003c\/h3\u003e\n\u003cp\u003eShade 5G delivers a warm, balanced medium golden brown that adds natural depth without heaviness. It’s designed to flatter a range of skin tones and pairs well with other makeup and wardrobe choices for a cohesive look.\u003c\/p\u003e\n\u003ch3\u003eWhy You Might Choose Superior Preference\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFade-defying color and shine that can last up to nine weeks, depending on your hair and care routine.\u003c\/li\u003e\n\u003cli\u003eNo-drip permanent dye for better adherence and more precise application.\u003c\/li\u003e\n\u003cli\u003eConditioning gel texture coats the fiber for a smoother, glossy finish while coloring.\u003c\/li\u003e\n\u003cli\u003eAvailable in over 50 shades for personalization and expression.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips for Best Results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFollow the included leaflet for step-by-step guidance and timing to maximize even results.\u003c\/li\u003e\n\u003cli\u003ePerform a patch test 48 hours before use as a precaution and to gauge sensitivity.\u003c\/li\u003e\n\u003cli\u003eUse the Shine Protect Conditioner after color to maintain vibrancy and softness between applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith L'Oreal Paris Superior Preference, you get a salon-inspired color experience at home—designed to feel comfortable, look natural, and stay radiant for weeks. The system emphasizes color, shine, and conditioning, offering a flexible path to refreshed hair that reflects your personal style, without promising guaranteed outcomes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is 5G and how long does the color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 5G is Medium Golden Brown; color and shine may last up to nine weeks depending on hair type and care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What comes in the kit, and is it easy to use at home?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The kit includes Color Gel, Developer Crème, Shine Protect Conditioner, gloves, and instructions; designed for straightforward, controlled application with a no-drip formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":56228579443020,"sku":"B00006JN4S","price":24.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/loreal-paris-superior-preference-gel-application_31ed0fe0-260a-44ee-b132-538cf240b7d1.jpg?v=1765654656","url":"https:\/\/belvera.co.uk\/products\/loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color-5g-medium-golden-brown-up-to-9-weeks-radiance","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}