{"product_id":"loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color-medium-chestnut-brown-5cb-up-to-9-weeks-radiance","title":"L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color – Medium Chestnut Brown 5CB (Up to 9 Weeks Radiance)","description":"\u003ch2\u003eLuminous, fade-defying color that stays true to you\u003c\/h2\u003e\n\u003cp\u003eExperience a color system built for lasting radiance. L’Oréal Paris Superior Preference combines a translucent color gel with a Care Supreme Conditioning treatment to deliver rich, luminous tones and a fade-defying finish. The result is color with depth and dimension that remains vibrant for weeks, designed for all hair types and flexible gray coverage options. The shade Medium Chestnut Brown 5CB offers warm, natural warmth with a balanced brown base that catches light as it settles into your daily routine.\u003c\/p\u003e\n\n\u003ch3\u003eKey features that may matter to you\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFade-defying color and shine system aims for up to 9 weeks of radiance with conditioning for healthier-feeling hair.\u003c\/li\u003e\n  \u003cli\u003eNo-drip permanent dye formula uses a gel texture for better adherence and precise, controlled application.\u003c\/li\u003e\n  \u003cli\u003eColor kit includes Color Gel, Developer Crème, Shine Protect Conditioner, gloves, and an instruction leaflet to guide your process.\u003c\/li\u003e\n  \u003cli\u003eUV Filter and Vitamin E-infused Shine Protect Conditioner are designed to help maintain color vibrancy and provide a silky finish.\u003c\/li\u003e\n  \u003cli\u003eExtensive shade range (over 50 luminous shades) lets you explore subtle tones or bold color with confidence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat you get in the box and how it supports color care\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAll-in-one kit: color gel, developer crème, conditioner, gloves, and instructions for a streamlined experience.\u003c\/li\u003e\n  \u003cli\u003eConditioning care helps protect fiber and preserve bounce and shine as color settles.\u003c\/li\u003e\n  \u003cli\u003eNo-drip formula reduces mess while helping you apply with precision.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhile this system emphasizes long-lasting vibrancy and conditioning, results can vary by hair type and initial color. It’s designed to offer a show-stopping glow with a true-to-tone finish that you can maintain with regular gentle care. If you’re exploring a signature change or refreshing your current shade, this color system provides a clear path from color development to post-color conditioning. Always follow the included instructions for best results and consider professional guidance if you’re making a dramatic change.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the fade-defying color last with L'Oreal Paris Superior Preference?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Up to 9 weeks of radiance with proper care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is included in the kit and does it help keep color vibrancy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Includes color gel, developer crème, Shine Protect Conditioner, gloves, and instruction leaflet; conditioner contains UV filter and vitamin E for vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":56247338172748,"sku":"B002LKCMJO","price":25.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/loreal-paris-superior-preference-color-gel_86c925da-166e-4535-a6c1-01ab978eb396.jpg?v=1765832559","url":"https:\/\/belvera.co.uk\/products\/loreal-paris-superior-preference-luminous-fade-defying-permanent-hair-color-medium-chestnut-brown-5cb-up-to-9-weeks-radiance","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}