{"product_id":"loreal-paris-superior-preference-ultimate-black-1-luminous-fade-defying-permanent-hair-color-kit","title":"L'Oreal Paris Superior Preference Ultimate Black 1 - Luminous Fade-Defying Permanent Hair Color Kit","description":"\u003ch2\u003eWhy choose L'Oreal Paris Superior Preference Ultimate Black 1\u003c\/h2\u003e\n\u003cp\u003eSince 1973, L'Oreal Paris has aimed to deliver color that shines with depth and lasting vibrancy. The Superior Preference line combines a translucent gel color with the Care Supreme Conditioning treatment to create a shade that stays radiant while keeping hair feeling soft and manageable. Ultimate Black 1 offers a deep, glossy black with dimension that catches light from every angle, giving you a signature look that can move from day to night with ease.\u003c\/p\u003e\n\u003cp\u003eIn everyday life, the right hair color can boost confidence and complement different outfits and lighting. This shade is designed to read as a natural yet striking black, ideal for those seeking dramatic depth without sacrificing natural movement. The system is built to work with a variety of hair textures, delivering a balance of color richness, shine, and conditioning that many users appreciate in home coloring routines.\u003c\/p\u003e\n\u003ch3\u003eFade-defying color and shine system\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eRich, luminous color that tends to hold up to 9 weeks, maintaining depth and glow between sessions.\u003c\/li\u003e\n\u003cli\u003eA conditioning gel paired with color dyes helps fibers feel coated with moisture rather than dry, improving overall texture after color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe UV-Filter enriched Shine Protect Conditioner further supports vibrancy and helps leave hair feeling silky after treatment. The approach emphasizes balance between color payoff and conditioning care, so your ends and roots receive even attention as the shade develops.\u003c\/p\u003e\n\u003ch3\u003eNo-drip formula and precise application\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe no-drip texture aids controlled application, helping you coat each strand more evenly from root to tip.\u003c\/li\u003e\n\u003cli\u003eA concentrated blend of long-lasting dyes promotes consistent color deposition across the hair fiber for uniform results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDesigned for at-home use, this system aims to reduce guesswork during application while delivering professional-looking results that can boost your routine while you’re in your own space. The kit includes simple tools to support a clean process and a comfortable finish, with care instructions to help you plan post-color upkeep.\u003c\/p\u003e\n\u003ch3\u003eWhat’s inside the kit\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eColor Gel and Developer Crème for the final shade and tone\u003c\/li\u003e\n\u003cli\u003eShine Protect Conditioner with UV filter and Vitamin E for vibrancy and softness\u003c\/li\u003e\n\u003cli\u003eOne pair of gloves and an instruction leaflet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCare and additional shade options\u003c\/h3\u003e\n\u003cp\u003eAs part of a broad L'Oreal Paris color family, you can explore permanent, semi-permanent and root cover options to tailor your color journey. The Shine Protect Conditioner helps preserve first-day vibrancy and leaves hair feeling silky, though results will vary by starting shade and hair type. For those seeking variety, the line offers more than 50 luminous shades to discover your signature color.\u003c\/p\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePatch test and follow the step-by-step directions to maximize even coverage and reduce surprises.\u003c\/li\u003e\n\u003cli\u003eSuitable for various hair types, with gray hair coverage that adds depth and dimension.\u003c\/li\u003e\n\u003cli\u003eConsider exploring additional shades within the range to find your preferred level of intensity and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this color suitable for gray hair coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is designed to cover gray hair with a lasting shade and depth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Typically up to 9 weeks of radiance, depending on hair type and care.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":56228499554636,"sku":"B001TVR9DK","price":25.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/loreal-paris-superior-preference-ultimate-black-1-box-front.jpg?v=1765652220","url":"https:\/\/belvera.co.uk\/products\/loreal-paris-superior-preference-ultimate-black-1-luminous-fade-defying-permanent-hair-color-kit","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}