{"product_id":"loving-tan-new-2-hr-express-face-tanning-serum-hydrating-natural-looking-glow","title":"Loving Tan NEW 2 Hr Express Face Tanning Serum – Hydrating, Natural-Looking Glow","description":"\u003ch2\u003eLoving Tan NEW 2 Hr Express Face Tanning Serum: Skincare-Infused for a Natural Glow\u003c\/h2\u003e\n\u003cp\u003eThis face-specific sunless tanner blends skincare with color, delivering a lightweight, hydrating serum that primes the skin for a luminous, natural-looking tan. Enriched with hyaluronic acid and B5 actives, it nourishes skin while you build your glow—perfect for a year-round radiance that never reads as heavy makeup.\u003c\/p\u003e\n\u003ch3\u003eHydration-First Formula for Winter and Beyond\u003c\/h3\u003e\n\u003cp\u003eWinter skin often craves moisture. This serum leans into that need with ultra-hydrating hyaluronic acid, nourishing B5, and soothing chamomile extract. The result is skin that feels comfortable, looks dewy, and remains deeply hydrated throughout wear.\u003c\/p\u003e\n\u003ch3\u003eSmart Color Guide for Easy, Even Coverage\u003c\/h3\u003e\n\u003cp\u003eA visible tinted colour guide shows exactly where the product has been applied, helping you achieve even distribution without guesswork. After development, the colour guide rinses away to reveal your sun-kissed finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFast-acting color\u003c\/strong\u003e: visible results in about 2 hours, with the option to rinse if you prefer a lighter starting point.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional-quality DHA\u003c\/strong\u003e: utilizes 100% Ecocert naturally derived DHA to mirror sun-kissed color in a colorless, non-toxic actives blend.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; Cruelty-Free\u003c\/strong\u003e, lightweight formula that feels comfortable on facial skin and aligns with ethical beauty choices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn practice, the serum glides on smoothly and mingles with your existing skincare routine without adding heaviness. It’s designed for those seeking a believable, natural-looking glow rather than an opaque bronzer effect. Expect a tone that blends with many skin tones and adapts as the tan develops over the next 24 hours.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy routine integration\u003c\/strong\u003e: apply, blend, and let the tint guide do the work for even coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGradual development\u003c\/strong\u003e: the final tone deepens over time without a stark change in appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNotes: The formula is dermatologically tested and vegan. If you have sensitive or reactive skin, consider a patch test first and follow with your regular skincare routine if irritation occurs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How quickly does the Loving Tan NEW 2 Hr Express Face Tanning Serum develop color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Visible tint appears in about 2 hours; final shade typically deepens over the next 24 hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for sensitive or dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Dermatologist tested and infused with hydrators; patch testing is advised for sensitive skin before full use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Loving Tan","offers":[{"title":"Default Title","offer_id":56237205782860,"sku":"B0DRXYSCQG","price":47.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/loving-tan-new-2hr-express-face-tanning-serum-bottle.jpg?v=1765761668","url":"https:\/\/belvera.co.uk\/products\/loving-tan-new-2-hr-express-face-tanning-serum-hydrating-natural-looking-glow","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}