{"product_id":"lunar-tides-semi-permanent-hair-color-plum-purple-43-colors","title":"Lunar Tides Semi-Permanent Hair Color - Plum Purple | 43 Colors","description":"\u003ch2\u003eDiscover Plum Purple from Lunar Tides\u003c\/h2\u003e\n\u003cp\u003eUnlock versatile color fun with Lunar Tides Semi-Permanent Hair Color in Plum Purple. Part of a 43-color family, this shade delivers a deep, berry-kissed purple that catches light and shifts with movement. The semi-permanent formula deposits vibrant pigment without a long-term commitment, letting you switch looks as often as your mood.\u003c\/p\u003e\n\u003ch3\u003eShades and styling possibilities\u003c\/h3\u003e\n\u003cp\u003ePlum Purple sits between red and violet tones, offering warmth on medium-blond bases and a bold statement on lighter shades. The color builds gradually, so you can tailor intensity from soft lilac to rich plum by adjusting application time and base color.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVibrant pigment that reads well in sunlight and indoor lighting\u003c\/li\u003e\n\u003cli\u003eMay fade progressively with washing, giving you control over your evolving style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDesigned with care, the formula also includes conditioning agents to help keep hair feeling smooth during and after color treatment. The result is not just color, but a mood-enhancing experience that complements a wide range of outfits and occasions.\u003c\/p\u003e\n\u003ch3\u003eEasy home use and real-life scenarios\u003c\/h3\u003e\n\u003cp\u003eWhether youre prepping for a festival, a photoshoot, or a playful daily look, Plum Purple can be applied at home with professional-style results. The creamy texture glides onto strands, distributes evenly, and rinses cleanly, leaving a noticeable, even hue rather than patchy color.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBest results on clean, dry hair for even deposit; gloves recommended for mess-free application\u003c\/li\u003e\n\u003cli\u003eTime in chair: 20–40 minutes; adjust for more or less intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMaintenance is simple: wash with color-safe shampoo, condition regularly, and avoid excessive heat. If you want a quick refresh, the shade is designed to layer with future color or re-apply over existing tone to restore vibrancy.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect and how to care for it\u003c\/h3\u003e\n\u003cp\u003eThe shade is semi-permanent, meaning it will gradually fade with washing and wear. It’s ideal for experimentation and mood-driven looks without a permanent commitment, while offering a gentle conditioning base that helps minimize dryness compared with harsher dye systems. Always perform a patch test prior to first use, and follow with color-safe hair care to maintain shine and softness.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Lunar Tides Semi-Permanent Hair Color Plum Purple?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A semi-permanent color from Lunar Tides that deposits plum purple pigment and gradually fades with washing, offering flexible, non-permanent styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply Plum Purple and how long does it last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to clean, dry hair with gloves; leave 20–40 minutes, then rinse. Lasts several washes, varying by hair type and care.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Lunar Tides","offers":[{"title":"Default Title","offer_id":56247414423884,"sku":"B0768CVLL9","price":25.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/lunar-tides-plum-purple-bottle-closeup.jpg?v=1765832892","url":"https:\/\/belvera.co.uk\/products\/lunar-tides-semi-permanent-hair-color-plum-purple-43-colors","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}