{"product_id":"luseta-purple-hair-mask-16-9-oz-neutralizes-brass-color-care-for-blond-gray-hair","title":"Luseta Purple Hair Mask 16.9 oz – Neutralizes Brass \u0026 Color Care for Blond \u0026 Gray Hair","description":"\u003ch2\u003eRevitalize color-treated hair with a violet-tinted deep conditioner\u003c\/h2\u003e\n\u003cp\u003eDesigned for blond and gray tones, Luseta Purple Hair Mask is a generous 16.9 oz treatment that blends moisture with color-toning power. The violet tint targets brassiness and yellowing, helping maintain cooler reflections and a polished, salon-like look between appointments. This is not a guaranteed result, but many users report noticeable improvements in tone and vibrancy after regular use.\u003c\/p\u003e\n\n\u003ch2\u003eHow it works and what you may notice\u003c\/h2\u003e\n\u003cp\u003eThe formula centers on a hydrating base enriched with coconut oil to nourish, moisturize, and condition dry or damaged strands. With continued use, hair often feels softer to the touch, smoother at the surface, and more manageable during styling. The violet pigment is designed to counteract unwanted warm tones, which can make blonde and silver tones appear brighter and more balanced in natural light and indoors alike.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMoisturizes and nourishes dry, damaged strands with coconut oil for improved manageability.\u003c\/li\u003e\n  \u003cli\u003eNeutralizes brassiness and yellow tones to maintain cooler, brighter blond and gray hues.\u003c\/li\u003e\n  \u003cli\u003eAdds shine while smoothing the hair surface to reduce frizz and dullness.\u003c\/li\u003e\n  \u003cli\u003eUV filters help protect color from fading, helping color-treated hair retain its vibrancy.\u003c\/li\u003e\n  \u003cli\u003eSulfate- and paraben-free formulation is gentle on color-treated hair and daily routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow it fits into your routine\u003c\/h2\u003e\n\u003cp\u003eThis purple deep conditioner is crafted to be gentle enough for regular use on color-treated strands. If you’re maintaining a color-care routine, you can pair it with other Luseta products to refresh tone, boost shine, and support healthier-looking hair between color appointments.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eParticularly beneficial for blondes and grays seeking cooler reflections without harsh tones.\u003c\/li\u003e\n  \u003cli\u003eSuitable for weekly or as-needed conditioning, depending on your hair’s needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eReal-world use and expectations\u003c\/h2\u003e\n\u003cp\u003eIn practice, people often notice a visible shift toward brighter, cooler tones and a smoother, more polished finish after use. Variations in hair type and color history mean results can differ, but many describe hair that feels softer, detangled, and ready for styling with reduced brassiness over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Luseta Purple Hair Mask safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is sulfate- and paraben-free and formulated for color-treated blond and gray hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does this mask help with brassiness?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The violet-tinted formula neutralizes yellow tones, helping reduce brassiness and preserve cooler tones on blond and gray hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L LUSETA","offers":[{"title":"Default Title","offer_id":56240436642124,"sku":"B07R3ZDS3X","price":38.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/luseta-purple-hair-mask-bottle-pour.jpg?v=1765796810","url":"https:\/\/belvera.co.uk\/products\/luseta-purple-hair-mask-16-9-oz-neutralizes-brass-color-care-for-blond-gray-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}