{"product_id":"madison-reed-color-therapy-pura-hair-mask-deep-hydration-keratin-argan-oil-4-oz","title":"Madison Reed Color Therapy Pura Hair Mask - Deep Hydration, Keratin \u0026 Argan Oil, 4 oz","description":"\u003ch2\u003eColor Therapy Pura: Deep Hydration and Color Refresh\u003c\/h2\u003e\n\u003cp\u003eMeet Madison Reed Color Therapy in Pura, a luxe color-depositing deep conditioning mask designed to hydrate and refine brunette and auburn tones. Powered by SmartDye Technology, this treatment deposits subtle color where your hair needs it most while delivering substantial moisture. It’s color-refreshing, not color coverage, and is not intended for gray coverage.\u003c\/p\u003e\n\u003cp\u003eIn-shower simplicity meets spa-like results: a quick 5-minute treatment that softens, nourishes, and boosts shine. The formula blends argan oil to restore luster with keratin and ginseng root extract to help fortify strands. Free from sulfates, parabens, and ammonia, and never tested on animals, it aims to feel good on hair and conscience alike.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRefreshes tone and color in about 5 minutes while conditioning hair for a softer feel.\u003c\/li\u003e\n  \u003cli\u003eIntensely hydrating formula with argan oil helps restore shine and smoothness.\u003c\/li\u003e\n  \u003cli\u003eKeratin and ginseng root extract work together to strengthen and fortify strands.\u003c\/li\u003e\n  \u003cli\u003eColor-depositing mask designed for brunette or auburn shades, adding warm bronze chestnut tones.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, and ammonia; cruelty-free and salon-grade in feel.\u003c\/li\u003e\n  \u003cli\u003eEasy usage: 2-3 times per week, with approximately 4 applications per tube for extended use.\u003c\/li\u003e\n  \u003cli\u003eNot intended for gray coverage; great for refreshing color and revitalizing texture instead.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAfter shampooing, apply in the shower and leave on for about 5 minutes, then rinse.\u003c\/li\u003e\n  \u003cli\u003eUse 2-3 times per week or every other wash to maintain color and hydration.\u003c\/li\u003e\n  \u003cli\u003eSaturate evenly, rinse thoroughly, and style as usual for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAbout Madison Reed\u003c\/strong\u003e: The brand was born from a simple mission to combine luxurious hair color with ingredients you can feel good about. The founder’s vision honors better hair color, better ingredients, and a community-driven approach to care. The name Madison Reed reflects a personal connection and commitment to delivering high-quality products with thoughtful ingredients.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Color Therapy Pura designed to do?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A color-depositing, ultra-hydrating mask that refreshes tone and adds shine; designed for brunette or auburn shades.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Color Therapy Pura suitable for gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Not intended for gray coverage; it focuses on color refresh and hydration for brunette tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Madison Reed","offers":[{"title":"Default Title","offer_id":56239561998668,"sku":"B09VTJF4HT","price":36.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/madison-reed-color-therapy-pura-mask-application.jpg?v=1765791362","url":"https:\/\/belvera.co.uk\/products\/madison-reed-color-therapy-pura-hair-mask-deep-hydration-keratin-argan-oil-4-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}