{"product_id":"madison-reed-radiant-hair-color-kit-4vr-darkest-cool-sangria-100-gray-coverage-ammonia-ppd-free","title":"Madison Reed Radiant Hair Color Kit 4VR Darkest Cool Sangria — 100% Gray Coverage, Ammonia- \u0026 PPD-Free","description":"\u003ch2\u003eExperience salon-quality color at home with Madison Reed Radiant Hair Color Kit in 4VR Darkest Cool Sangria (Volterra Amethyst)\u003c\/h2\u003e\n\u003cp\u003eThis color system is designed to deliver bold, natural-looking depth while caring for your hair. The formula is crafted to be \u003cem\u003eSmart 8-Free\u003c\/em\u003e and free from ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Expect vibrant, dimensional tone that helps gray strands blend without sacrificing shine or softness. A 36‑month shelf life and a lot code mean you can color with confidence, while minor color variations in the developer are normal and do not affect performance.\u003c\/p\u003e\n\u003cp\u003eMadison Reed emphasizes hair health alongside color. The shade is enriched with keratin, argan oil, and ginseng root extract to nourish as you color, aiming for hair that feels smooth, resilient, and visibly glossy. For best results, consider staying within two shades of your natural color to preserve movement and avoid unfamiliar tones.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e100% gray coverage with multi-dimensional color that looks natural and vibrant.\u003c\/li\u003e\n  \u003cli\u003eGentle, dermatologist-tested, ammonia-free and PPD-free formula that cares for hair.\u003c\/li\u003e\n  \u003cli\u003eConditioning color that leaves hair soft, smooth, and shiny from root to tip.\u003c\/li\u003e\n  \u003cli\u003eConvenient Subscribe \u0026amp; Save option for automatic deliveries to your door.\u003c\/li\u003e\n  \u003cli\u003eLong-lasting freshness with a clear shelf life and reliable lot coding for traceability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat’s inside and how it feels\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eColor cream, developer, gloves, an applicator brush, shade card, and simple instructions for a streamlined routine.\u003c\/li\u003e\n  \u003cli\u003eLuxurious, creamy texture that distributes evenly, reducing drips and helping you achieve consistent results.\u003c\/li\u003e\n  \u003cli\u003eFragrance is designed to be pleasant and non-irritating, making at-home dyeing a more comfortable experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUsage tips and realistic expectations\u003c\/h3\u003e\n\u003cp\u003eApply as directed, and remember that results can vary based on hair type, color history, and base shade. This shade is intended to provide rich, salon-like color that flatters cool undertones while preserving hair health.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Madison Reed Radiant Hair Color Kit ammonia-free and PPD-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is free from ammonia and PPD, along with parabens and resorcinol.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shade provide 100% gray coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for 100% gray coverage; results may vary by hair type and starting color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Madison Reed","offers":[{"title":"Default Title","offer_id":56236814926156,"sku":"B0BJ39TCHD","price":47.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/madison-reed-radiant-hair-color-kit-4vr-darkest-cool-sangria-bottle.jpg?v=1765758215","url":"https:\/\/belvera.co.uk\/products\/madison-reed-radiant-hair-color-kit-4vr-darkest-cool-sangria-100-gray-coverage-ammonia-ppd-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}