{"product_id":"madison-reed-radiant-hair-color-kit-5ngv-napoli-brown-100-gray-coverage-ammonia-ppd-free","title":"Madison Reed Radiant Hair Color Kit 5NGV Napoli Brown | 100% Gray Coverage | Ammonia \u0026 PPD-Free","description":"\u003ch2\u003eSalon-Quality Color at Home\u003c\/h2\u003e\n\u003cp\u003eMeet Madison Reed Radiant Hair Color Kit in 5NGV Napoli Brown — a dark golden brown with warm undertones designed to deliver natural-looking, dimensional color across 100% gray coverage. This formula is part of the first Smart 8-Free permanent color, crafted without ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide. Instead, it blends conditioning keratin, argan oil, and ginseng root extract to nourish hair while you color, so your finished look feels as good as it appears.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e100% Gray Coverage That Lasts — achieve salon-quality color that reads natural and vibrant while supporting hair health.\u003c\/li\u003e\n  \u003cli\u003eGentle, Dermatologist-Recommended Formula — free from ammonia, PPD, parabens, resorcinol, phthalates, gluten, and SLS; enriched with keratin, argan oil, and ginseng root extract to nourish as you color.\u003c\/li\u003e\n  \u003cli\u003eConditioning Color for Soft, Shiny Hair — Radiant Cream Color conditions from root to tip for smooth, strong strands and enhanced shine after each use.\u003c\/li\u003e\n  \u003cli\u003eConvenient Subscribe \u0026amp; Save — automatic deliveries help you maintain your shade without thinking about it.\u003c\/li\u003e\n  \u003cli\u003eLong-Lasting Freshness and Clear Shelf Life — each kit has a 36-month shelf life with lot code; minor color variations in the developer are normal and do not affect performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhy Shoppers Choose Napoli Brown\u003c\/h3\u003e\n\u003cp\u003eThe 5NGV shade pairs a rich, dark golden-brown base with warm undertones that flatter many skin tones, offering a dimensional, natural look that stays vibrant over time. The creamy, forgiving color formula helps you apply with less mess and more control, while the conditioning ingredients support softness and shine between colors.\u003c\/p\u003e\n\n\u003ch3\u003eReal-Life Use and Results\u003c\/h3\u003e\n\u003cp\u003eIdeal for covering gray roots while preserving a natural, multi-dimensional appearance. Users often notice a smooth application experience and hair that feels nourished after color is rinsed, with lasting color depth that remains true across wash after wash. As with all permanent colors, results may vary by hair condition and porosity; following the included instructions and performing a strand test can help set expectations.\u003c\/p\u003e\n\n\u003ch3\u003eUsage Guidance and Comfort\u003c\/h3\u003e\n\u003cp\u003eFor best results, stay within two shades of your natural color, apply as directed, and use the included conditioning elements to maintain softness and shine. The formula’s clean profile supports routine color maintenance without harsh additives, offering a practical, at-home coloring option for busy schedules.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does Madison Reed Radiant Hair Color Kit provide 100% gray coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The 5NGV Napoli Brown shade offers 100% gray coverage when applied as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this formula free from ammonia and harsh chemicals?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's ammonia-free and PPD-free, infused with conditioning keratin, argan oil, and ginseng.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Madison Reed","offers":[{"title":"Default Title","offer_id":56236812501324,"sku":"B09Q9YXRJP","price":47.67,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/madison-reed-radiant-color-kit-box-front_56575567-d9df-4aa2-88ce-aaff1a3749ed.jpg?v=1765758164","url":"https:\/\/belvera.co.uk\/products\/madison-reed-radiant-hair-color-kit-5ngv-napoli-brown-100-gray-coverage-ammonia-ppd-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}