{"product_id":"manic-panic-classic-electric-amethyst-semi-permanent-hair-color-bright-purple-dye-for-women-men-4oz-vegan-ammonia-cruelty-free","title":"MANIC PANIC Classic Electric Amethyst Semi Permanent Hair Color - Bright Purple Dye for Women \u0026 Men (4oz) – Vegan, Ammonia \u0026 Cruelty-Free","description":"\u003ch2\u003eElectric Amethyst: Bold Purple Color With Real-World Versatility\u003c\/h2\u003e\u003cp\u003eElectric Amethyst delivers a high-pigment purple with violet and blue undertones. When applied, it creates a vibrant, glassy finish that can last for several washes—typically around four to six weeks—depending on your hair and care routine. It's designed for DIY transformations, as well as professional use in salons.\u003c\/p\u003e\u003ch3\u003eMix, Layer, and Personalize\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCustomizable and mixable formula: blend Electric Amethyst with other MANIC PANIC colors or the Pastel-izer to craft soft pastels or unique shades.\u003c\/li\u003e\n\u003cli\u003eVivid base with room for experimentation: the color delivers a bright starting point for mood-driven looks.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBest Results and Real-World Use\u003c\/h3\u003e\u003cp\u003eThe color tends to look its best on pre-lightened hair at level 9 or 10 blonde. For maximum brightness, lighten before applying with the Flash Lightning Bleach Kit. It can also deepen on darker hair for richer, jewel-toned results.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePre-lightened hair yields the most consistent color payoff and longevity.\u003c\/li\u003e\n\u003cli\u003eHair color can be layered to adjust depth and intensity.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCare That Keeps Color Soft and Shiny\u003c\/h3\u003e\u003cp\u003eThe formula is conditioning-based, helping hair stay soft, hydrated, and smooth after styling. The resealable tub makes storage and reuse convenient for future color refreshes.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConditioning benefits contribute to a healthier-feeling finish after each application.\u003c\/li\u003e\n\u003cli\u003eResealable packaging keeps product fresh between uses.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eBrand Ethos You Can Trust\u003c\/h3\u003e\u003cp\u003eMANIC PANIC products are cruelty-free and vegan. This color is also free from ammonia and PPD and is gluten-free and phthalate-free, with PETA accreditation—reflecting a commitment to color without compromising values.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, MANIC PANIC Electric Amethyst is vegan and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color typically last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Typically 4–6 weeks, depending on hair condition and care.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MANIC PANIC","offers":[{"title":"Default Title","offer_id":56232296415564,"sku":"B00FKVXHUY","price":26.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/manic-panic-electric-amethyst-bottle.jpg?v=1765716988","url":"https:\/\/belvera.co.uk\/products\/manic-panic-classic-electric-amethyst-semi-permanent-hair-color-bright-purple-dye-for-women-men-4oz-vegan-ammonia-cruelty-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}