{"product_id":"mary-kay®-ultimate-mascara™-black-0-28-oz-up-to-5x-volume-with-smart-wiper","title":"Mary Kay® Ultimate Mascara™ – Black, 0.28 oz | Up to 5x Volume with Smart Wiper","description":"\u003cp\u003eExperience a mascara that balances lift, definition, and drama without a heavy feel. Mary Kay® Ultimate Mascara™ in Black coats lashes with a rich, jet finish that catches the light for an awake look. The result is a silhouette that reads as polished and ready for anywhere you go.\u003c\/p\u003e\n\u003ch3\u003eSmart Wiper technology for controlled application\u003c\/h3\u003e\n\u003cp\u003eThe mascara features a Smart Wiper that helps remove excess product from the wand. The outcome is a smoother glide, less clumping, and more predictable definition from lash root to tip.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReduces excess formula so lashes stay separated\u003c\/li\u003e\n\u003cli\u003ePromotes a consistent coat from inner corners to outer edges\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith this careful balance of pigment and glide, you can vary the impact from a natural boost to a more dramatic frame for evening looks. Expect a dark, even finish that catches the light for depth and dimension across your lashes.\u003c\/p\u003e\n\u003ch3\u003eBuildable volume up to five times\u003c\/h3\u003e\n\u003cp\u003eThe data-backed promise of up to five times the volume means you can build without sacrificing lash separation. Start with a light coat for everyday wear, then add layers for more presence as your day or night unfolds.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLayer coats gradually to preserve definition\u003c\/li\u003e\n\u003cli\u003eAchieve bold, noticeable lashes without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn real life, this means you can pair the mascara with minimal eye makeup for a clean, open-eye look, or stack layers for a more dramatic effect that holds through a social event or long day.\u003c\/p\u003e\n\u003ch3\u003eDesigned for everyday versatility\u003c\/h3\u003e\n\u003cp\u003eThe formula glides smoothly over lashes, delivering a soft, comfortable feel that doesn’t weigh lashes down. The black shade delivers a high-contrast finish that works with most skin tones and eye colors, making it easy to adapt to different makeup routines.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGreat for quick morning routines or busy days\u003c\/li\u003e\n\u003cli\u003eWorks as a versatile base for more complex eye looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExpertly applied, the mascara can contribute to a look that feels finished without urgency, inviting you to experiment with bold or subtle styles depending on the moment. Always consider your own sensitivities and patch test when trying new cosmetics.\u003c\/p\u003e\n\u003cp\u003eDiscover whether Mary Kay® Ultimate Mascara™ aligns with your lash goals—built-in volume, defined separation, and a confident, all-day wear that can flex with your schedule.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Mary Kay Ultimate Mascara different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Smart Wiper controls excess formula for defined, buildable volume up to five times.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply Mary Kay Ultimate Mascara for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply from base to tip in slow, even strokes, layering as desired.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Mary Kay","offers":[{"title":"Default Title","offer_id":56233365995852,"sku":"B003DGKFV2","price":32.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/mary-kay-ultimate-mascara-wand-closeup.jpg?v=1765725592","url":"https:\/\/belvera.co.uk\/products\/mary-kay%c2%ae-ultimate-mascara%e2%84%a2-black-0-28-oz-up-to-5x-volume-with-smart-wiper","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}