{"product_id":"maybelline-volum-express-falsies-mascara-8x-volume-washable-blackest-black-2-count","title":"Maybelline Volum' Express Falsies Mascara – 8x Volume, Washable, Blackest Black (2 Count)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eMaybelline Volum' Express Falsies Volumizing Mascara is crafted to lift, lengthen, and add drama to your lashes with a washable formula you can rely on from morning meetings to evening plans. The lightweight, flexible wand works with a patented spoon brush to separate each lash, helping you achieve a fuller, more defined eye look without weighing lashes down.\u003c\/p\u003e\n\u003cp\u003eAt the heart of this mascara is a Kera-Fiber formula designed to increase visible volume. Maybelline advertises an 8x-volume effect intended to mimic the lush fullness of false lashes, while keeping the finish approachable for everyday wear. The color option Blackest Black delivers a deep, saturated tone that reads well in photos and under office lighting alike. This product is ophthalmologist tested and suitable for contact lens wearers, adding a reassuring note for sensitive eyes and daily use.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits at a Glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWashable formula that lifts and separates for fuller-looking lashes with notable definition.\u003c\/li\u003e\n  \u003cli\u003eKera-Fiber blend claims to build up to 8x more volume for a dramatic lash line.\u003c\/li\u003e\n  \u003cli\u003eFlexible wand paired with a patented spoon brush helps to lift, separate, and minimize clumps.\u003c\/li\u003e\n  \u003cli\u003eSuitable for contact lens wearers and ophthalmologist tested, supporting comfort for everyday wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eStyle Ideas and How It Fits Your Routine\u003c\/h3\u003e\n\u003cp\u003eThis mascara is designed to work as part of Maybelline’s broader eye-makeup family. It pairs well with Maybelline eye shadows, eyeliners, and brow products to help you create subtle daytime looks or more intense evening effects. The formula and brush are built to support a range of looks—from delicate definition to bold, high-contrast lashes—without requiring a full toolkit change.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFor a natural, everyday enhancement, start with a thin coat from lash base to tip, then build lightly as desired.\u003c\/li\u003e\n  \u003cli\u003eFor more drama, apply a second coat focusing on outer lashes to create a winged, lifted effect.\u003c\/li\u003e\n  \u003cli\u003ePair with complementary eye products from the Maybelline line to complete your look without clashing textures or tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNotes on Wear and Real-Life Use\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed for comfortable wear throughout the day and into the night, with an emphasis on a fresh, defined lash line. As with all mascara, individual results vary based on lash type and application technique. The Blackest Black shade provides a rich, versatile base that photographs well and reads clearly in most lighting scenarios.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Maybelline Volum' Express Falsies different from other mascaras?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It combines a Kera-Fiber formula with a patented spoon brush and a flexible wand to lift, separate, and add noticeable volume.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara suitable for contact lens wearers or sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is ophthalmologist tested and suitable for contact lens wearers.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"MAYBELLINE","offers":[{"title":"Default Title","offer_id":56233791684940,"sku":"B078JHF5GP","price":30.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/maybelline-volum-express-falsies-wand-flexible.jpg?v=1765728760","url":"https:\/\/belvera.co.uk\/products\/maybelline-volum-express-falsies-mascara-8x-volume-washable-blackest-black-2-count","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}