{"product_id":"natural-riches-purple-shampoo-conditioner-set-sulfate-free-color-safe-for-blonde-silver-grey-hair","title":"Natural Riches Purple Shampoo \u0026 Conditioner Set – Sulfate-Free, Color-Safe for Blonde, Silver \u0026 Grey Hair","description":"\u003ch2\u003eRefresh, color-correct, and care for blonde, silver, and grey hair\u003c\/h2\u003e\n\u003cp\u003eThe Natural Riches Purple Shampoo and Conditioner Set is designed for color-treated, highlighted, and natural tones alike. This sulfate-free pair aims to gently neutralize brassiness while preserving the cooler, salon-fresh look you want. Made in the USA with a careful blend of nourishing ingredients, the formula seeks to respect sensitive scalps and support regular use without compromising hair integrity.\u003c\/p\u003e\n\u003cp\u003eImagine an at-home routine that helps balance tone and texture. The purple shampoo can help soften yellow and brassy undertones in between deeper color sessions, while the hydrating conditioner works to maintain moisture, reduce frizz, and restore softness. This combination is built to work with daily styling in mind, not to alter your color overnight, but to support a cleaner canvas for every day.\u003c\/p\u003e\n\u003ch3\u003eKey benefits of the shampoo\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formula that’s gentle on color-treated hair.\u003c\/li\u003e\n  \u003cli\u003eNeutralizes brassiness with violet pigments for a cooler look.\u003c\/li\u003e\n  \u003cli\u003eDesigned to soothe scalp discomfort and help feel stronger roots.\u003c\/li\u003e\n  \u003cli\u003eSupports color preservation while refreshing tonal balance.\u003c\/li\u003e\n  \u003cli\u003eSafe for daily or frequent use without turning hair purple inadvertently.\u003c\/li\u003e\n  \u003cli\u003eMade in the USA with a mild, performance-focused formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey benefits of the conditioner\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDeeply hydrating without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eHelps smooth frizz and boost softness with a natural shine.\u003c\/li\u003e\n  \u003cli\u003eProtects against dryness, ideal for bleached, platinum, and color-treated hair.\u003c\/li\u003e\n  \u003cli\u003eEnriched with nourishing natural ingredients to support elasticity.\u003c\/li\u003e\n  \u003cli\u003eWorks well with natural, highlighted, and balayage tones.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for routine use on sensitive scalps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients you’ll notice in use\u003c\/strong\u003e: silk proteins for smoother texture, shea butter for moisture, and a blend of coconut, olive, and avocado oils to help maintain softness and manageability. This combination aims to leave hair with a healthier feel and improved elasticity, so strands look and feel nourished over time.\u003c\/p\u003e\n\u003ch3\u003eUsage ideas for real-life scenarios\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eIn your weekly routine, alternate with other shampoos or use daily if you prefer consistent toning and cleansing.\u003c\/li\u003e\n  \u003cli\u003ePair the shampoo and conditioner for a complete refresh after color services or extended sun exposure.\u003c\/li\u003e\n  \u003cli\u003eCombine with heat styling for a smoother, more controlled finish with less frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether your hair is natural, highlighted, or balayage-treated, this set is designed to support tone maintenance and healthy-feeling hair without promising specific outcomes. Try it to see if it suits your color and texture needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Natural Riches purple shampoo and conditioner set sulfate-free and color-safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The set uses a sulfate-free formula that remains color-safe for blonde, silver, and grey tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this set daily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's gentle enough for daily or frequent use, with nourishing ingredients to support hydration and manage frizz.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Natural Riches","offers":[{"title":"Default Title","offer_id":56235612143948,"sku":"B08G2SPJYS","price":50.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/natural-riches-purple-shampoo-bottle.jpg?v=1765747042","url":"https:\/\/belvera.co.uk\/products\/natural-riches-purple-shampoo-conditioner-set-sulfate-free-color-safe-for-blonde-silver-grey-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}