{"product_id":"nioxin-age-defense-shampoo-33-8-fl-oz-detox-scalp-cleanser-with-niacinamide-for-fuller-color-safe-hair","title":"NIOXIN Age Defense Shampoo — 33.8 fl oz detox scalp cleanser with niacinamide for fuller, color-safe hair","description":"\u003cp\u003e\u003cstrong\u003eNIOXIN Age Defense Shampoo is a detoxifying, anti-aging cleanser with niacinamide designed to refresh the scalp and help hair look fuller and more luminous as it matures.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated from NIOXIN’s scalp-focused research, this sulfate- and silicone-free shampoo targets the visible signs of hair aging by removing buildup, supporting scalp health, and enhancing natural shine. The Nutractive+ Complex uses niacinamide and other skin‑friendly ingredients to help create a healthier scalp environment, while being gentle enough for everyday use and safe on color-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo refresh the scalp and hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo acts as a clarifying cleanser that lifts away sebum, styling residue, and environmental particles that can make hair look dull and thin. By clearing the scalp and strands, it helps restore bounce and surface luminosity without stripping essential moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDetoxifies scalp by removing oil and debris\u003c\/li\u003e\n  \u003cli\u003eRestores surface shine for a healthier appearance\u003c\/li\u003e\n  \u003cli\u003eGentle daily formula preserves moisture balance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients support aging hair and scalp health?\u003c\/h3\u003e\n\u003cp\u003eNIOXIN Age Defense centers on a Nutractive+ Complex that features niacinamide, a multi-tasking, skin-compatible molecule. Niacinamide helps maintain scalp condition, while the overall formula avoids sulfates, parabens and silicones to protect hair color and texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNiacinamide to support scalp barrier and comfort\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, and silicones\u003c\/li\u003e\n  \u003cli\u003eDermatologically tested and color-safe\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help hair look fuller and reduce signs of greying?\u003c\/h3\u003e\n\u003cp\u003eWhile no shampoo can reverse biological aging or change hair color, this NIOXIN cleanser is formulated to improve the look of fullness and sheen on aging hair. By improving scalp condition and removing factors that weigh hair down, styles appear more voluminous and vibrant.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePromotes fuller-looking hair through scalp cleansing\u003c\/li\u003e\n  \u003cli\u003eEnhances natural shine to reduce dull appearance\u003c\/li\u003e\n  \u003cli\u003eFormulated to work as part of an anti-aging haircare routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this product in my daily routine?\u003c\/h3\u003e\n\u003cp\u003eUse the shampoo on wet hair, massage into the scalp and through lengths, then rinse thoroughly; repeat if desired. It pairs well with NIOXIN conditioners and treatments from the Age Defense line for a complete regimen focused on scalp clarity and hair vitality.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, rinse; repeat for deeper cleanse\u003c\/li\u003e\n  \u003cli\u003eCompatible with daily use and color-treated hair\u003c\/li\u003e\n  \u003cli\u003eUse alongside NIOXIN Age Defense conditioners and treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? NIOXIN Age Defense Shampoo is intended for people noticing early signs of hair aging — such as reduced fullness, loss of shine, or scalp buildup — who want a gentle, science-informed cleanser. It suits all hair types, including colored hair, and is a good choice for those who prefer formulas that avoid sulfates, parabens, and silicones while emphasizing scalp health as part of a styling and maintenance routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum\/Fragrance, Malic Acid, Sodium Benzoate, Sodium Chloride, Salicylic Acid, Sodium Hydroxide, Niacinamide, Oleic Acid, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Caffeine, Polyquaternium-10. Mentha Piperita Oil. Menthol. Mentha Arvensis Leaf Oil. Citric Acid.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is NIOXIN Age Defense Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated to be color-safe and free of sulfates, parabens, and silicones to help preserve hair color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It is gentle enough for daily use, but frequency can be adjusted based on scalp oiliness and styling product buildup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NIOXIN","offers":[{"title":"Default Title","offer_id":57794372272460,"sku":"B0G4XG9Z59","price":99.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/nioxin-age-defense-front-bottle_60252bad-97b4-43f6-99dd-64d66302bea4.jpg?v=1781480773","url":"https:\/\/belvera.co.uk\/products\/nioxin-age-defense-shampoo-33-8-fl-oz-detox-scalp-cleanser-with-niacinamide-for-fuller-color-safe-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}