{"product_id":"nioxin-age-defense-shampoo-50-ml-anti-hair-fall-color-safe-formula-for-thicker-stronger-looking-hair","title":"NIOXIN Age Defense Shampoo 50 mL — anti-hair fall, color-safe formula for thicker, stronger-looking hair","description":"\u003cp\u003e\u003cstrong\u003eNioxin Age Defense Shampoo is a scalp-purifying, anti-ageing formula designed to reduce visible hair fall while improving the look of fullness and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for scalps showing early signs of ageing and greying, this concentrated 50 mL shampoo uses scalp-focused ingredients to remove build-up and help hair appear thicker and healthier. Lightweight and color-safe, it fits into daily routines to refresh the scalp and support hair texture without silicones, sulfates, or parabens.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce visible hair fall?\u003c\/h3\u003e\n\u003cp\u003eNioxin’s Age Defense Shampoo targets the scalp environment to minimize factors that contribute to hair looking sparse. The formula cleanses away dirt, oil, and styling residue so follicles are less clogged and hair strands can look fuller at the roots.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDetoxifying cleansing agents remove build-up that can weigh hair down.\u003c\/li\u003e\n  \u003cli\u003eNutractive+ Complex with niacinamide supports scalp comfort and circulation.\u003c\/li\u003e\n  \u003cli\u003eDesigned to improve the appearance of hair density at the root.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work on color-treated or fragile hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is color-safe and dermatologically tested, making it suitable for color-treated and delicate hair. It avoids sulfates, parabens, and silicones to minimize stripping and maintain hair vibrancy while still providing effective cleansing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates and silicones to protect color and finish.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for everyday use on chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003eImproves hair texture without leaving heavy residues.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat visible improvements can I expect and how quickly?\u003c\/h3\u003e\n\u003cp\u003eWith regular use, users typically notice cleaner, lighter-feeling hair and improved scalp appearance; changes in visible fullness and shine depend on individual hair condition and routine consistency. The concentrated 50 mL size is ideal for trialing the system or travel use to evaluate results over several washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: reduced surface oil and build-up for a refreshed feel.\u003c\/li\u003e\n  \u003cli\u003eShort term: improved manageability and shine within a few uses.\u003c\/li\u003e\n  \u003cli\u003eOngoing: supports a fuller look when used as part of a consistent haircare routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this product in my daily routine?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair and work into the scalp and lengths, then rinse thoroughly. For best results, use alongside complementary Age Defense treatments from Nioxin to create a full 360° approach to maintaining youthful-looking hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as directed to maintain a clean scalp environment.\u003c\/li\u003e\n  \u003cli\u003ePair with Nioxin conditioners or scalp treatments for enhanced benefits.\u003c\/li\u003e\n  \u003cli\u003eFollow with a lightweight conditioner if extra moisture is needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Nioxin Age Defense Shampoo is suited to anyone noticing early signs of scalp ageing or greying hair who wants a gentle, dermatologist-tested cleanser that supports fuller-looking hair. It’s especially useful for people with color-treated or fragile hair seeking a non-stripping daily shampoo that prioritizes scalp health and visible density.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eShampoo: AQUA\/WATER\/EAU, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, COCAMIDOPROPYL BETAINE, CAFFEINE, SANDALORE, SODIUM BENZOATE, CITRIC ACID, MENTHA ARVENSIS LEAF OIL, PANTHENOL, SALICYLIC ACID, LAURIC ACID, NIACINAMIDE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, METHYLPARABEN, POLYQUATERNIUM-10, MENTHA PIPERITA (PEPPERMINT) OIL, SODIUM HYDROXIDE, LIMONENE, BIOTIN, ALCOHOL, TOCOPHEROL, SODIUM CITRATE, SODIUM CHLORIDE, SODIUM XYLENESULFONATE. Serum: Alcohol Denat., Aqua\/Water\/Eau, Niacinamide, Caffeine, Sandalore, Parfum\/Fragrance, Lauric Acid, PEG-40 Hydrogenated Castor Oil, PEG-35 Castor Oil, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Limonene, Alcohol, Linalool, Tocopherol, Citric Acid.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Nioxin Age Defense Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is color-safe, dermatologically tested, and formulated without sulfates, parabens, or silicones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentle enough for daily use, but adjust frequency based on your scalp and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NIOXIN","offers":[{"title":"Default Title","offer_id":57794417230156,"sku":"B0G84SW6FW","price":20.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/nioxin-age-defense-front-packaging_315a27c4-ee37-4dfa-8783-9b53faccb69f.jpg?v=1781481362","url":"https:\/\/belvera.co.uk\/products\/nioxin-age-defense-shampoo-50-ml-anti-hair-fall-color-safe-formula-for-thicker-stronger-looking-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}