{"product_id":"nioxin-age-defense-shampoo-for-aging-hair-16-fl-oz-niacinamide-detox-scalp-cleanser-sulfate-free","title":"NIOXIN Age Defense Shampoo for Aging Hair, 16 fl oz — Niacinamide Detox Scalp Cleanser, Sulfate-Free","description":"\u003cp\u003e\u003cstrong\u003eNIOXIN Age Defense Shampoo is a detoxifying cleanser formulated with niacinamide to refresh the scalp and help hair look fuller, shinier and more resilient as it ages.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for hair experiencing early signs of aging, greying, or loss of natural sheen, this 16 fl oz (475 mL) bottle combines scalp-focused science with a gentle daily formula. It removes impurities and buildup while supporting scalp health without sulfates, parabens, or silicones, and is safe for color-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo improve scalp clarity and manage buildup?\u003c\/h3\u003e\n\u003cp\u003eThe Age Defense Shampoo works as a clarifying cleanse that lifts residue from styling products, environmental pollutants, and sebum from the hair and scalp. Its Nutractive+ Complex, featuring niacinamide, helps maintain a balanced scalp environment so hair can lie and appear healthier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDetoxifying action removes dirt and excess oil for a refreshed scalp.\u003c\/li\u003e\n  \u003cli\u003eNiacinamide supports skin-like barrier health on the scalp.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants provide cleansing without over-drying.\u003c\/li\u003e\n  \u003cli\u003eDermatologically tested for gentle daily use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help hair look fuller and more vibrant?\u003c\/h3\u003e\n\u003cp\u003eFormulated to enhance the look of fullness and shine, this shampoo targets hair that may thin or dull with age. It cleans and smooths the hair surface so individual strands reflect light better and hair appears thicker overall compared with a non-conditioning shampoo.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRestores natural-looking shine by smoothing the hair cuticle.\u003c\/li\u003e\n  \u003cli\u003ePromotes the appearance of fuller hair through cleansing and conditioning support.\u003c\/li\u003e\n  \u003cli\u003eColor-safe formula preserves dyed hair vibrancy.\u003c\/li\u003e\n  \u003cli\u003eWorks with the NIOXIN Age Defense range for a 360° approach.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for my hair type and daily routine?\u003c\/h3\u003e\n\u003cp\u003eThe gentle, balanced formula is appropriate for all hair types and can be used every day without stripping essential moisture. Because it’s free of sulfates, parabens, and silicones, it’s a practical choice for those with color-treated or chemically processed hair seeking a milder cleanse.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated and chemically treated hair.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for daily use on fine, medium, or coarse hair.\u003c\/li\u003e\n  \u003cli\u003eParaben-, sulfate-, and silicone-free to reduce harsh residue.\u003c\/li\u003e\n  \u003cli\u003eFits into multi-step scalp and hair care regimens.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat active ingredients deliver these benefits?\u003c\/h3\u003e\n\u003cp\u003eThe product centers on a Nutractive+ Complex built around niacinamide, a versatile ingredient known for supporting skin-like tissues. Combined with mild cleansing agents and conditioning elements, the shampoo focuses on scalp health and hair appearance without aggressive detergents.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNiacinamide supports scalp barrier function and comfort.\u003c\/li\u003e\n  \u003cli\u003eMild surfactants cleanse without over-drying.\u003c\/li\u003e\n  \u003cli\u003eConditioning agents help improve shine and manageability.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, and silicones for gentler care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: NIOXIN Age Defense Shampoo is made for adults noticing age-related changes in hair—such as dullness, reduced body, or early greying—and anyone who wants a scalp-focused daily cleanser that supports a fuller, shinier look. It's a suitable choice for people with color-treated or chemically processed hair seeking a milder, science-backed shampoo that fits into a broader scalp-care routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum\/Fragrance, Malic Acid, Sodium Benzoate, Sodium Chloride, Salicylic Acid, Sodium Hydroxide, Niacinamide, Oleic Acid, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Caffeine, Polyquaternium-10. Mentha Piperita Oil. Menthol. Mentha Arvensis Leaf Oil. Citric Acid.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is NIOXIN Age Defense Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and free from sulfates, parabens, and silicones to help preserve dyed hair vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: You can use it daily; it’s designed as a gentle, scalp-focused cleanser suitable for everyday routines.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NIOXIN","offers":[{"title":"Default Title","offer_id":57794379874636,"sku":"B0G4XJZNSZ","price":59.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/nioxin-age-defense-front-bottle_8d358598-e390-4f50-8f3b-569d14e80009.jpg?v=1781480839","url":"https:\/\/belvera.co.uk\/products\/nioxin-age-defense-shampoo-for-aging-hair-16-fl-oz-niacinamide-detox-scalp-cleanser-sulfate-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}