{"product_id":"nioxin-age-defense-shampoo-for-aging-hair-50-ml-detox-scalp-cleanser-with-niacinamide-sulfate-free","title":"NIOXIN Age Defense Shampoo for Aging Hair — 50 mL Detox Scalp Cleanser with Niacinamide, Sulfate-Free","description":"\u003cstrong\u003eNIOXIN Age Defense Shampoo is a detoxifying scalp cleanser formulated with niacinamide to refresh the scalp and help hair appear fuller, shinier, and more resilient as it ages.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for hair and scalps showing early signs of aging, this concentrated 50 mL shampoo focuses on removing buildup, supporting scalp condition, and enhancing hair texture without weighing strands down. It uses a Nutractive+ Complex with niacinamide — a skin-friendly ingredient — and is free from sulfates, parabens, and silicones. Safe for color-treated hair and gentle enough for daily use, the formula targets the look and feel of aging hair rather than changing hair color or density through medical means.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help with scalp detox and buildup?\u003c\/h3\u003e\n\u003cp\u003eThe formula gently lifts away excess oils, styling residue, and environmental particles that can accumulate on the scalp and hair shaft. By cleansing without harsh sulfates, it reduces the appearance of dull, weighed-down hair and restores a cleaner base for styling and treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDetoxifying action removes impurities that can mask natural texture.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing preserves natural oils and color vibrancy.\u003c\/li\u003e\n  \u003cli\u003eLight foaming removes residue without stripping moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat role does niacinamide play in this product?\u003c\/h3\u003e\n\u003cp\u003eNiacinamide is included as a scalp-supporting ingredient that helps maintain a balanced surface environment. It’s commonly used in skincare and scalp care for its conditioning properties, helping to improve manageability and the overall look of hair over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSupports scalp comfort and surface condition.\u003c\/li\u003e\n  \u003cli\u003eHelps hair feel smoother and easier to style.\u003c\/li\u003e\n  \u003cli\u003eWorks alongside other nutrients in the Nutractive+ Complex for overall scalp care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo affect color-treated or fine hair?\u003c\/h3\u003e\n\u003cp\u003eThe Age Defense Shampoo is formulated to be color-safe and is gentle enough for fine or thinning hair types. Its lightweight cleansing helps maintain color vibrancy and adds lift at the roots without heavy silicones or residues that can flatten delicate strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formula preserves dyed hair tones.\u003c\/li\u003e\n  \u003cli\u003eNo silicones to avoid residue buildup on fine hair.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use to maintain refreshed roots and natural movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo in my routine?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, massage into the scalp and through lengths, then rinse thoroughly. For best results, use consistently and follow with a compatible conditioner or a targeted NIOXIN Age Defense treatment to complete the regimen.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair first for even distribution.\u003c\/li\u003e\n  \u003cli\u003eMassage gently to cleanse the scalp without irritation.\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with conditioner for added manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: NIOXIN Age Defense Shampoo is aimed at people noticing early aging changes in their hair or scalp — such as reduced shine, thinner-looking texture, or greying — who want a gentle, science-informed cleanser to refresh the scalp and improve hair appearance. It’s appropriate for all hair types, including color-treated and fine hair, and for anyone preferring sulfate-, paraben-, and silicone-free formulations in their regular haircare routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum\/Fragrance, Malic Acid, Sodium Benzoate, Sodium Chloride, Salicylic Acid, Sodium Hydroxide, Niacinamide, Oleic Acid, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Caffeine, Polyquaternium-10. Mentha Piperita Oil. Menthol. Mentha Arvensis Leaf Oil. Citric Acid.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is NIOXIN Age Defense Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and free from sulfates, parabens, and silicones to help preserve hair color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentle enough for daily use, though frequency can be adjusted based on your scalp oiliness and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NIOXIN","offers":[{"title":"Default Title","offer_id":57794383741260,"sku":"B0G4XLXQSQ","price":20.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/nioxin-age-defense-shampoo-front-packaging.jpg?v=1781480889","url":"https:\/\/belvera.co.uk\/products\/nioxin-age-defense-shampoo-for-aging-hair-50-ml-detox-scalp-cleanser-with-niacinamide-sulfate-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}