{"product_id":"nioxin-age-defense-shampoo-for-aging-hair-8-1-fl-oz-niacinamide-detox-sulfate-free","title":"NIOXIN Age Defense Shampoo for Aging Hair — 8.1 fl oz | Niacinamide Detox, Sulfate‑Free","description":"\u003cp\u003e\u003cstrong\u003eNIOXIN Age Defense Shampoo is a scalp-detox cleansing formula with niacinamide designed to refresh the scalp and help hair appear fuller, shinier, and younger-looking.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated from scalp science principles, this anti-aging shampoo focuses on removing buildup and impurities while supporting scalp health. It features a Nutractive+ Complex with niacinamide, is free from sulfates, parabens, and silicones, and is safe for color-treated hair. Gentle enough for daily use on all hair types, the product aims to improve manageability and visual fullness without harsh stripping.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help with scalp buildup and clarity?\u003c\/h3\u003e\n\u003cp\u003eThe formula is a detoxifying cleanser that lifts oils, styling residues, and environmental particles to reveal a cleaner scalp surface. Regular removal of buildup can make hair feel lighter and improve the appearance of root lift.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains cleansing agents optimized to remove impurities without over-drying.\u003c\/li\u003e\n  \u003cli\u003eNiacinamide helps support the scalp’s natural condition for a more balanced environment.\u003c\/li\u003e\n  \u003cli\u003eDermatologically tested to be gentle enough for frequent use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it affect my hair color or texture?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo is color-safe and formulated without sulfates and silicones to protect dyed hair and preserve vibrancy. It cleanses while maintaining smoothness and natural shine rather than leaving hair dull or heavy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates, parabens, and silicones to minimize color fade.\u003c\/li\u003e\n  \u003cli\u003eRestores natural-looking shine and manageability after cleansing.\u003c\/li\u003e\n  \u003cli\u003eSafe for daily use on chemically treated and natural hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan NIOXIN Age Defense Shampoo help with signs of aging in hair?\u003c\/h3\u003e\n\u003cp\u003eWhile no shampoo can stop biological aging, this targeted formula addresses common visual signs such as reduced fullness and dullness. Its blend of scalp-focused ingredients supports a healthier scalp surface, which can translate to hair that looks more resilient and lively.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNutractive+ Complex with niacinamide helps support scalp condition linked to hair appearance.\u003c\/li\u003e\n  \u003cli\u003eDetoxifying action reduces factors that weigh hair down, improving perceived thickness.\u003c\/li\u003e\n  \u003cli\u003eFormulated to promote shinier, more manageable hair for a youthful look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate it into my routine for best results?\u003c\/h3\u003e\n\u003cp\u003eUse as a regular cleansing step in your haircare ritual—apply to wet hair, lather, and rinse thoroughly. For a 360 approach to youthful-looking hair, follow with complementary NIOXIN Age Defense products or treatments suited to your hair type.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply daily or as needed to wet hair; focus on scalp massage to lift buildup.\u003c\/li\u003e\n  \u003cli\u003ePair with conditioner from the Age Defense range to lock in moisture and softness.\u003c\/li\u003e\n  \u003cli\u003eCompatible with styling and color treatments; follow with routine styling products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? NIOXIN Age Defense Shampoo is designed for anyone noticing early aesthetic changes associated with aging hair—such as thinning-looking hair, loss of luster, or buildup that reduces volume—who wants a gentle, color-safe detox cleanser backed by scalp-focused ingredients. It suits all hair types and those who prefer daily, non-stripping care that prioritizes scalp health and visibly fuller, shinier-looking hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum\/Fragrance, Malic Acid, Sodium Benzoate, Sodium Chloride, Salicylic Acid, Sodium Hydroxide, Niacinamide, Oleic Acid, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Caffeine, Polyquaternium-10. Mentha Piperita Oil. Menthol. Mentha Arvensis Leaf Oil. Citric Acid.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is NIOXIN Age Defense Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be color-safe and is free from sulfates, parabens, and silicones to help protect color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentle enough for daily use; apply as part of your regular cleansing routine and adjust frequency based on scalp needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NIOXIN","offers":[{"title":"Default Title","offer_id":57794382037324,"sku":"B0G4XLH3MJ","price":41.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/nioxin-age-defense-front-bottle_2931b26c-9fc4-4adb-a45e-3001e76f1e2a.jpg?v=1781480871","url":"https:\/\/belvera.co.uk\/products\/nioxin-age-defense-shampoo-for-aging-hair-8-1-fl-oz-niacinamide-detox-sulfate-free","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}