{"product_id":"no7-full-360-waterproof-mascara-black-curved-wand-for-volume-length-12-hour-hold","title":"No7 Full 360 Waterproof Mascara — Black, Curved Wand for Volume, Length \u0026 12-Hour Hold","description":"\u003cstrong\u003eNo7 The Full 360 Waterproof Mascara in Black is a sweat-, rain- and tear-resistant formula that builds volume, length and curl for up to 12 hours with a curved full-coverage wand.\u003c\/strong\u003e\n\n\u003cp\u003eThis mascara is engineered to deliver a bold lash look that lasts. The curved applicator is shaped to reach lashes from root to tip, while the waterproof formula helps lashes stay intact through humid days, emotional moments or light rain. Fortified with Vitamin B, the formula aims to condition lashes during wear and pairs well with No7 serums and primers for a fuller base.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the curved wand create a 'full 360' curl?\u003c\/h3\u003e\n\u003cp\u003eThe applicator's curved profile follows the natural arc of lashes, allowing bristles to contact both inner and outer lashes evenly. That design helps lift and wrap each lash for a visibly rounded silhouette without repeated clumping or heavy layers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCurved wand reaches root-to-tip coverage.\u003c\/li\u003e\n  \u003cli\u003eEven bristle spacing separates lashes while adding product.\u003c\/li\u003e\n  \u003cli\u003eDesigned to enhance natural curl without a separate curler.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara stay put during sweat, tears or rain?\u003c\/h3\u003e\n\u003cp\u003eNo7’s Full 360 Waterproof is formulated to resist moisture from perspiration, watery eyes and light weather. Because it's categorized as waterproof, it maintains wear longer than standard formulas but still requires proper removal with an appropriate makeup remover.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof formula resists sweat and light rain.\u003c\/li\u003e\n  \u003cli\u003eTear-resistant finish helps prevent smudging during emotional moments.\u003c\/li\u003e\n  \u003cli\u003eRemoves with oil-based or waterproof removers for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does this product affect lash condition while wearing it?\u003c\/h3\u003e\n\u003cp\u003eInfused with Vitamin B, the mascara is designed to help condition lashes as you wear it rather than only coating them. The nutritive ingredient aims to improve combability and reduce the brittle feel that heavy formulas can cause.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamin B helps condition and nourish lashes during wear.\u003c\/li\u003e\n  \u003cli\u003eLightweight-buildable texture avoids excessive stiffness.\u003c\/li\u003e\n  \u003cli\u003ePairs with No7 Lash Impact serums or primers for added care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long will thickness, length and curl last after application?\u003c\/h3\u003e\n\u003cp\u003eThe formula is created to provide visible volume, length and lift for up to 12 hours on most users, offering a long-wear look for day-to-night wear. Individual results vary with lash type, application technique and environmental factors.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUp to 12 hours of hold for curl and definition.\u003c\/li\u003e\n  \u003cli\u003eBuildable formula: layer for more volume without heavy clumping.\u003c\/li\u003e\n  \u003cli\u003eBest results when applied after a lash serum or primer base.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: The Full 360 Waterproof Mascara is suited for anyone seeking a long-lasting, water-resistant lash look with added conditioning benefits — ideal for active lifestyles, travel, humid climates or occasions where smudge-free wear matters. It’s also a practical choice for people who want a curved applicator for full lash coverage and those who use lash serums or primers as part of their routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Copernicia cerifera (Carnauba) wax, Cera alba (Beeswax), Paraffin, Acrylates copolymer, Butylene glycol, Stearic acid, Palmitic acid, Triethanolamine, Trimethylsiloxysilicate, Nylon-12, Cyclopentasiloxane, Cera microcristallina (Microcrystalline wax), Argania spinosa kernel oil, HDI\/trimethylol hexyllactone cross polymer, Phenoxyethanol, Tocopheryl acetate, Aminomethyl propanol, Methylparaben, Hydroxyethylcellulose, Sodium laureth sulfate, Panthenol, Ethylparaben, Hydrolyzed keratin, Caprylyl glycol, Silica, C11-15 pareth-7, Potassium sorbate, Sorbic acid, CI 77499 (Iron oxides).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara truly waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it's formulated to resist sweat, rain and tears; remove with an oil-based or waterproof remover.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I layer this mascara for extra volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the lightweight, buildable formula allows multiple coats without heavy clumping for more volume and length.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"No7","offers":[{"title":"Default Title","offer_id":57794271871308,"sku":"B08DVDZ1QZ","price":30.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/no7-full-360-waterproof-front-packaging.jpg?v=1781477869","url":"https:\/\/belvera.co.uk\/products\/no7-full-360-waterproof-mascara-black-curved-wand-for-volume-length-12-hour-hold","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}