{"product_id":"no7-full-360-waterproof-mascara-brown-black-7ml-sweat-rain-tear-resistant-volume-curl-up-to-12h","title":"No7 Full 360 Waterproof Mascara — Brown\/Black 7ml, Sweat-\/Rain-\/Tear‑Resistant Volume \u0026 Curl (Up to 12H)","description":"\u003cp\u003e\u003cstrong\u003eNo7 The Full 360 Waterproof Mascara is a sweat-, rain- and tear-resistant formula that delivers visible volume, length and curl for up to 12 hours in a brown\/black shade.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis mascara combines a curved, full-coverage applicator with a waterproof formula and vitamin B to coat and condition lashes while locking in lift and volume. Designed to work over a lash serum or primer, it builds drama without flaking or smudging through daily activity. The compact 7ml tube is travel-friendly and formulated to resist humidity, so your look stays defined from morning appointments to evening plans.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the curved wand create a \"full 360\" effect?\u003c\/h3\u003e\n\u003cp\u003eThe curved applicator is shaped to follow your lash line, coating roots, mid-lengths and tips for an even, rounded curl. Its design helps separate lashes as it deposits pigment, so each lash is visible and lifted rather than clumped together.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCurved brush architecture reaches inner and outer corner lashes\u003c\/li\u003e\n  \u003cli\u003eFull-coverage bristles coat lashes root-to-tip\u003c\/li\u003e\n  \u003cli\u003eEven distribution reduces clumping for a fanned finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mascara stay put during sweat or rain?\u003c\/h3\u003e\n\u003cp\u003eNo7 formulated this mascara to be truly waterproof—resistant to sweat, rain and tears—so it maintains shape and color throughout the day. The long-wear polymer system helps prevent smudging and transfer without feeling stiff or brittle on lashes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant polymers lock pigments in place\u003c\/li\u003e\n  \u003cli\u003eSmudge- and flake-resistant finish for clean under-eyes\u003c\/li\u003e\n  \u003cli\u003eLasts through active days without midday touch-ups\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat benefit does Vitamin B provide in the formula?\u003c\/h3\u003e\n\u003cp\u003eVitamin B is included to condition and help maintain lash appearance while wearing the product. It supports a smoother, healthier-looking surface so lashes appear more polished after application and with regular use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConditions lashes during wear for softer feel\u003c\/li\u003e\n  \u003cli\u003eHelps reduce the appearance of brittleness after application\u003c\/li\u003e\n  \u003cli\u003eWorks well layered over serums or primers for added care\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I integrate this mascara into my routine for best results?\u003c\/h3\u003e\n\u003cp\u003eApply it after any lash primer or serum for a balanced base, then sweep the curved wand from root to tip using a slight zigzag to build volume and separation. For maximum curl, hold the brush at the base for a second before pulling upward through the tips.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse over a lash serum or primer for enhanced hold and conditioning\u003c\/li\u003e\n  \u003cli\u003eApply one thin coat to separate, then build two coats for fuller volume\u003c\/li\u003e\n  \u003cli\u003eWipe wand on the tube rim to control excess product and avoid clumps\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This waterproof Full 360 mascara is suited to anyone wanting reliable volume, length and curl in a versatile brown\/black shade—especially those with active days, humid climates or occasions that demand smudge-free wear. It’s a practical choice for users who appreciate a conditioning formula that layers well with lash treatments and delivers long-lasting definition without heavy buildup.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is No7 Full 360 truly waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s designed to resist sweat, rain and tears while minimizing smudging and flaking for long-lasting wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this over a lash serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Absolutely — it pairs well with lash serums or primers to boost hold and condition lashes during wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"No7","offers":[{"title":"Default Title","offer_id":57794280063308,"sku":"B0B1PZGTJY","price":21.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/no7-full-360-front-packaging.jpg?v=1781478476","url":"https:\/\/belvera.co.uk\/products\/no7-full-360-waterproof-mascara-brown-black-7ml-sweat-rain-tear-resistant-volume-curl-up-to-12h","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}