{"product_id":"no7-lash-impact-mascara-black-volumizing-smudge-free-7ml-with-oversized-cone-brush-for-false-lash-effect","title":"No7 Lash Impact Mascara Black — Volumizing, Smudge‑Free 7ml with Oversized Cone Brush for False‑Lash Effect","description":"\u003cp\u003e\u003cstrong\u003eNo7 Lash Impact Mascara in Black gives lashes instant volume and length with an oversized cone brush for a false-lash look without clumps or smudges.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eNo7 Lash Impact Mascara is a volumizing, fast-drying formula designed to build dramatic volume and visible length in a single coat. The smudge-free, clump-resistant formulation works with the oversized cone brush to lift and separate lashes from root to tip, creating a full, fanned-out appearance. Suitable for daily wear or evening looks, this 7ml tube aims to amplify lashes while delivering a clean finish that resists flaking.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this mascara create a false-lash effect?\u003c\/h3\u003e\n\u003cp\u003eThe combination of a high-impact volumizing formula and a specially shaped oversized cone brush adds thickness and lifts lashes for an instant false-lash impression. Pigmented black color intensifies lash definition while the brush reaches both inner and outer corner lashes to expand the lash line visually.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVolumizing formula builds density without heavy buildup.\u003c\/li\u003e\n  \u003cli\u003eOversized cone brush coats roots to tips for fuller-looking lashes.\u003c\/li\u003e\n  \u003cli\u003eIntense black pigment enhances contrast and definition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it smudge or flake during wear?\u003c\/h3\u003e\n\u003cp\u003eNo7 Lash Impact Mascara is formulated to be smudge- and flake-resistant so your lash makeup stays clean throughout the day. The fast-drying texture helps set each layer quickly, reducing transfer and fallout while maintaining flexible lashes that don’t feel stiff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFast-drying base reduces smearing after application.\u003c\/li\u003e\n  \u003cli\u003eSmudge-proof finish keeps eyes clean in daily conditions.\u003c\/li\u003e\n  \u003cli\u003eFlake-free formula prevents tiny particles from dropping onto cheeks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use the oversized cone brush for best results?\u003c\/h3\u003e\n\u003cp\u003eStart by placing the brush at the base of your lashes and wiggle gently to deposit product at the roots, then sweep upward to the tips in a zig-zag motion. Use the narrower tip of the cone to reach inner corners and the wider base to coat and volumize the central lash line for an even, dramatic finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWiggle at roots to lift and anchor lashes for volume.\u003c\/li\u003e\n  \u003cli\u003eZig-zag strokes separate lashes and prevent clumps.\u003c\/li\u003e\n  \u003cli\u003eUse tip for precision on shorter, inner lashes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this mascara suitable for everyday wear or special occasions?\u003c\/h3\u003e\n\u003cp\u003eNo7 Lash Impact Mascara works well for both everyday enhancement and more dramatic evening makeup looks. Its balance of buildable volume and smudge-resistant hold allows you to layer coats for added intensity without sacrificing comfort or finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOne coat adds natural volume for daytime looks.\u003c\/li\u003e\n  \u003cli\u003eMultiple coats build dramatic intensity for nights out.\u003c\/li\u003e\n  \u003cli\u003eComfortable, flexible wear that doesn’t harden lashes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: No7 Lash Impact Mascara is aimed at anyone who wants visibly fuller, longer-looking lashes without the fuss of false lashes or heavy clumping. It suits users seeking a deep black finish, quick-drying performance, and an easy-to-use oversized cone brush that reaches every lash. Ideal for beauty lovers who want buildable volume, precise application in inner corners, and a smudge-resistant result that lasts through a busy day or evening plans.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Paraffin, Potassium cetyl phosphate, Cera alba (Beeswax), Acacia senegal gum, Copernicia cerifera (Carnauba) wax, Cetearyl alcohol, Glycerin, Argania spinosa kernel oil, Phenoxyethanol, Tocopheryl acetate, PEG\/PPG-17\/18 dimethicone, Steareth-21, Sodium polyacrylate, Hydroxyethylcellulose, Panthenol, Methylparaben, Dimethicone, Ethylparaben, Polyquaternium-10, Hydrolyzed keratin, Tetrasodium EDTA, Sodium chloride, Sodium acetate, Sorbic acid, Octadecyl di-t-butyl-4-hydroxyhydrocinnamate, Isopropyl alcohol, CI 77499 (Iron oxides).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is No7 Lash Impact Mascara waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No7 Lash Impact is smudge- and flake-resistant but not marketed as fully waterproof.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long is the mascara good after opening?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use within 6–12 months after opening for best performance and hygiene.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"No7","offers":[{"title":"Default Title","offer_id":57794272985420,"sku":"B09T3MSPGS","price":21.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/no7-lash-impact-front-packaging.jpg?v=1781477934","url":"https:\/\/belvera.co.uk\/products\/no7-lash-impact-mascara-black-volumizing-smudge-free-7ml-with-oversized-cone-brush-for-false-lash-effect","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}