{"product_id":"novus-flat-iron-fast-heat-ceramic-hair-straightener-with-1-4-in-plates-and-negative-ions","title":"NOVUS Flat Iron – Fast-Heat Ceramic Hair Straightener with 1.4-in Plates and Negative Ions","description":"\u003ch2\u003eExperience a true salon finish at home\u003c\/h2\u003e\n\u003cp\u003eThe NOVUS Flat Iron brings professional-grade styling into daily routines with a ceramic plate surface and negative ion technology. The combination helps you achieve smooth, shiny hair with reduced static, while the larger floating plates cover more hair in fewer passes. This is a versatile tool designed to adapt to faster mornings and more polished results without sacrificing hair health.\u003c\/p\u003e\n\n\u003ch3\u003eSpeed you can feel, results you can see\u003c\/h3\u003e\n\u003cp\u003ePowered by a 20-second rapid PTC heating system, this iron climbs to 355°F quickly, making it a reliable partner for busy mornings or last-minute touch-ups. The quick heat-up lets you shape straight styles, waves, or curls with confidence, so you can move through your grooming routine without lingering at the mirror.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e20-second heat-up to 355°F for quick, efficient styling\u003c\/li\u003e\n  \u003cli\u003eCeramic plates with negative ion technology for smoother, shinier hair\u003c\/li\u003e\n  \u003cli\u003e1.4-inch wide floating plates accelerate styling on thick or textured hair\u003c\/li\u003e\n  \u003cli\u003eDual voltage for worldwide use and dependable performance while traveling\u003c\/li\u003e\n  \u003cli\u003e360° swivel cord for easy maneuverability and reduced tangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eVersatility for all hair types and looks\u003c\/h3\u003e\n\u003cp\u003eThe extra-wide 1.4-inch floating plates are designed to accommodate a range of textures, from fine to coarse. This single tool handles straightening, curling, and waving, helping you craft looks that fit your mood or lifestyle. The floating plate action adapts to your hair’s texture, aiming to deliver consistent results with fewer passes.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e1.4-inch plates support larger sections for faster styling\u003c\/li\u003e\n  \u003cli\u003eNegative ions help minimize frizz and boost shine without heavy product use\u003c\/li\u003e\n  \u003cli\u003eDual voltage supports reliable styling when you travel internationally\u003c\/li\u003e\n  \u003cli\u003eQuiet, comfortable operation for everyday use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life scenarios where it shines\u003c\/h3\u003e\n\u003cp\u003eFrom early-morning commutes to post-work events, a dependable styling tool can boost confidence. The NOVUS flat iron is ready when you are, offering fast styling options that adapt to your morning schedule and the vibe you want for your hair—polished, romantic, or relaxed.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes the NOVUS Flat Iron fast-heating and easy to use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A PTC heater reaches 355°F in about 20 seconds for quick, reliable styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can the NOVUS Flat Iron handle different hair textures?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The wide 1.4-inch floating plates support straight, waves, or curls for various hair types.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"NOVUS","offers":[{"title":"Default Title","offer_id":56228629250380,"sku":"B0CM677M1X","price":22.83,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/novus-flat-iron-plates-closeup.jpg?v=1765655992","url":"https:\/\/belvera.co.uk\/products\/novus-flat-iron-fast-heat-ceramic-hair-straightener-with-1-4-in-plates-and-negative-ions","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}