{"product_id":"odele-smoothing-shampoo-extra-moisture-frizz-control-shine-13-fl-oz","title":"Odele Smoothing Shampoo — Extra Moisture, Frizz Control, Shine | 13 fl oz","description":"\u003ch2\u003eExperience Odele Smoothing Shampoo\u003c\/h2\u003e\n\u003cp\u003eEngineered for extra moisture, frizz control, and a natural-looking shine, this sulfate-free cleanser gently cleanses without stripping essential oils. It dissolves daily buildup while smoothing flyaways and refining texture, so hair feels refreshed and appears more luminous after a wash. The creamy lather cushions strands, making the cleansing experience feel indulgent without heaviness.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it special\u003c\/h3\u003e\n\u003cp\u003eIn addition to cleansing, the formula blends nourishing amino acids with rice and amaranth, plant-based actives chosen to support strand resilience and manageability. The blend helps hair feel softer to the touch and easier to comb, with less tugging during detangling and styling.\u003c\/p\u003e\n\u003ch3\u003eProven results in a regimen\u003c\/h3\u003e\n\u003cp\u003eThird-party testing indicates positive results when used as part of a regimen with the matching conditioner: strands appeared up to 7x smoother and tangles were reduced. As with any hair care, individual results depend on hair type, condition, and how the routine is structured.\u003c\/p\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cp\u003eThe shampoo suits straight and curly textures, from medium to coarse, or fine hair that is very dry or damaged. It aims to deliver moisture without weighing hair down, while offering a gender-neutral scent inspired by oakmoss, ylang-ylang, and cucumber.\u003c\/p\u003e\n\u003ch3\u003eSafe and clean ingredients\u003c\/h3\u003e\n\u003cp\u003eDermatologist-tested and free from SLS or SLES sulfates, formaldehyde, phthalates, parabens, or synthetic fragrances. The formula is color-safe, vegan, and cruelty-free, aligning with mindful hair care choices.\u003c\/p\u003e\n\u003ch3\u003eAbout Odele\u003c\/h3\u003e\n\u003cp\u003eOdele delivers clean, accessible, high-performance hair care that respects diverse textures and ages. Odele products are designed to be easy to include in daily routines while delivering recognizable benefits sought by many hair types.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExtra moisture and frizz control for smoother, more manageable hair\u003c\/li\u003e\n\u003cli\u003eShine that enhances natural texture without heaviness\u003c\/li\u003e\n\u003cli\u003eNourishing amino acids, rice, and amaranth support strand health\u003c\/li\u003e\n\u003cli\u003eSulfate-free, color-safe, vegan, and cruelty-free formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it is ideal for\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable for straight to curly hair and medium to coarse textures\u003c\/li\u003e\n\u003cli\u003eGreat for very dry or damaged fine hair needing hydration\u003c\/li\u003e\n\u003cli\u003eDermatologist-tested with a gender-neutral, natural scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is formulated without SLS or SLES sulfates, and also free from formaldehyde, phthalates, parabens, and synthetic fragrances.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should use Odele Smoothing Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for straight to curly hair, including medium to coarse textures, or very dry\/damaged fine hair seeking moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Odele","offers":[{"title":"Default Title","offer_id":56228750262604,"sku":"B0F3CCX94K","price":24.06,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/odele-smoothing-shampoo-bottle.jpg?v=1765659111","url":"https:\/\/belvera.co.uk\/products\/odele-smoothing-shampoo-extra-moisture-frizz-control-shine-13-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}