{"product_id":"odouds-matte-paste-strong-hold-styling-clay-for-men-matte-finish-vegan","title":"O'Douds Matte Paste - Strong Hold Styling Clay for Men | Matte Finish, Vegan","description":"\u003cdiv\u003e\n\u003ch2\u003eElevate Your Everyday Styling with O'Douds Matte Paste\u003c\/h2\u003e\n\u003cp\u003eO'Douds Matte Paste is a natural styling clay crafted for men who want texture, lift, and a true matte finish. Its naturally derived blend of clays, waxes, and plant oils works with your hair to maintain a healthy look from roots to ends while you shape and refine your style.\u003c\/p\u003e\n\u003cp\u003eWhether you want a short, choppy cut or a loose, textured, voluminous silhouette, Matte Paste offers a versatile foundation for creative, lived-in looks. The result is hair that appears effortless but well-considered, with definition that lasts through the day.\u003c\/p\u003e\n\u003ch3\u003eWhat makes Matte Paste stand out\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNatural styling clay built from sustainably sourced clays, waxes, and plant oils that support your hair's natural movement.\u003c\/li\u003e\n\u003cli\u003eMatte finish delivers strong hold and maximum texture, creating lift without shine.\u003c\/li\u003e\n\u003cli\u003eDesigned for thin to medium hair, suitable for a range of textures from choppy to voluminous.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eUse on dry hair for the best hold and matte look, or slightly damp hair if you want easier application with a touch less volume.\u003c\/li\u003e\n\u003cli\u003eFragrance comes from labdanum and lime essential oils, offering a fresh, natural aroma without synthetic fragrances.\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free, and free from parabens, sulfates, and phthalates—aligning with a plant-based lifestyle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use Matte Paste for best results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFor maximum hold and texture, start with dry hair and work the product evenly from roots to ends.\u003c\/li\u003e\n\u003cli\u003eIf you prefer easier application or slightly less volume, apply to damp hair and style as you go.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eNotes on scent and ingredients\u003c\/h3\u003e\n\u003cp\u003eThe Labdanum and Lime scent blends sweet, soft notes with bright citrus, crafted exclusively from essential oils and plant extracts. No synthetic fragrances here, just a clean, inviting aroma.\u003c\/p\u003e\n\u003ch3\u003eFit for your values\u003c\/h3\u003e\n\u003cp\u003eO'Douds formulas are vegan and cruelty-free, with no parabens, sulfates, or phthalates. The result is a product that aligns with sustainable, responsible grooming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is O'Douds Matte Paste best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Best for thin to medium hair, offering texture and lift for short to voluminous styles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the formula contain synthetic fragrances or harsh chemicals?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No synthetic fragrances; uses Labdanum and Lime essential oils. Vegan, cruelty-free, and free from parabens, sulfates, and phthalates.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"O'Douds","offers":[{"title":"Default Title","offer_id":56234651124044,"sku":"B072C4N1KY","price":37.41,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/odouds-matte-paste-jar-closeup-matte-finish.jpg?v=1765740116","url":"https:\/\/belvera.co.uk\/products\/odouds-matte-paste-strong-hold-styling-clay-for-men-matte-finish-vegan","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}