{"product_id":"ouai-detox-shampoo-clarifying-sulfate-free-for-build-up-dirt-and-hard-water-16-oz","title":"OUAI Detox Shampoo – Clarifying, Sulfate-Free for Build-Up, Dirt, and Hard Water (16 oz)","description":"\u003ch2\u003eReset your hair with OUAI Detox Shampoo\u003c\/h2\u003e\n\u003cp\u003eMeet a clarifying shampoo designed for real-life hair moments. OUAI Detox Shampoo helps reset strands by addressing common hurdles like product buildup, dirt, oil, and minerals from hard water. The formula is sulfate-free and crafted for an approachable, 1-2x weekly detox that fits busy routines without sacrificing quality. An efficient start to the week can leave you feeling like you’re wearing fresh, clean hair with less fuss.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this detox different\u003c\/h3\u003e\n\u003cp\u003eThis cleanser leans into a thoughtful blend of cleansing agents to help lift away heavy residues and minerals while maintaining scalp comfort. It also features apple cider vinegar to help exfoliate flakes and smooth the surface of each strand. A keratin-infused formula is included to support your hair’s structure, giving you room to feel a little more confident in between washes. The result can be hair that looks lighter, with renewed bounce and natural shine, ready for your next styling moment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle, sulfate-free cleanse designed for 1-2x weekly use\u003c\/li\u003e\n  \u003cli\u003eTargets product buildup, dirt, oil, and minerals from hard water\u003c\/li\u003e\n  \u003cli\u003eApple cider vinegar exfoliates flakes and helps restore surface texture\u003c\/li\u003e\n  \u003cli\u003eKeratin-infused formula aims to support hair structure without overprocessing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat to expect in your routine\u003c\/h3\u003e\n\u003cp\u003eIn a typical wash, wet hair, apply a small amount, lather through the scalp and lengths, then rinse clean. Follow with an OUAI conditioner to soften strands and lock in moisture. This pairing is designed to be simple enough for everyday life while giving you a clean slate for your preferred styling rituals.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWash 1-2x per week for a refreshed, clarified base\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and proceed with your favorite OUAI conditioner\u003c\/li\u003e\n  \u003cli\u003eUse as part of your routine to help maintain color and bounce\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life benefits you might notice\u003c\/h3\u003e\n\u003cp\u003ePeople often report a lighter feel at the roots, improved strand smoothness, and a sense of renewed radiance after a wash. The experience is designed to be pleasant and efficient—no need for elaborate routines or complicated steps.\u003c\/p\u003e\n\u003cp\u003eOUAI emphasizes luxury hair care that fits real life—nobody needs a glam squad to enjoy it. Wet, lather, rinse, and move on to your day with a clean base that supports healthier-looking hair over time.\u003c\/p\u003e\n\u003ch3\u003eUsage note\u003c\/h3\u003e\n\u003cp\u003eWhile results can vary, this formula is crafted to support a straightforward detox routine that layers well with other OUAI products, helping you feel ready for the next styling moment without overloading your hair with heavy products.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use OUAI Detox Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1-2 times per week as a clarifying treatment, then follow with conditioner for softer, refreshed strands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo help with hard water buildup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, its chelating action targets mineral and chlorine buildup from hard water to help restore volume and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":56238417707340,"sku":"B0DVBCTS82","price":56.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/ouai-detox-shampoo-bottle-front_0c097e9e-51f1-4bde-b197-cabdc01545c3.jpg?v=1765784673","url":"https:\/\/belvera.co.uk\/products\/ouai-detox-shampoo-clarifying-sulfate-free-for-build-up-dirt-and-hard-water-16-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}