{"product_id":"ouai-fine-to-medium-hair-treatment-masque-hydration-frizz-control-shine-3-4-oz","title":"OUAI Fine to Medium Hair Treatment Masque – Hydration, Frizz Control \u0026 Shine (3.4 oz)","description":"\u003ch2\u003eOUAI Fine to Medium Hair Treatment Masque\u003c\/h2\u003e\n\u003cp\u003eMeet a rich, weightless hydration experience tailored for fine to medium hair. This mask nourishes dry, damaged strands without weighing them down, helping to calm frizz, soften ends, and reveal a healthier-looking shine from the very first use.\u003c\/p\u003e\n\u003cp\u003eFormulated with a nourishing blend of shea butter, panthenol, and hydrolyzed keratin, it supports moisture, smoothness, and strength. Hair feels softer and more manageable, with a natural bounce that reads lightweight rather than heavy. The result is hair that looks and feels healthier after each treatment.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it work\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRich and Restorative Hair Masque — acts like a deep conditioner to smooth, soften, and strengthen from the first use.\u003c\/li\u003e\n  \u003cli\u003eHydration and frizz defense — shea butter helps hydrate dry, processed hair while keratin supports strand integrity.\u003c\/li\u003e\n  \u003cli\u003eShine and strength — panthenol adds luster and helps maintain overall texture and resilience.\u003c\/li\u003e\n  \u003cli\u003eReal-life formulas — OUAI products are designed for easy, time-saving routines with clean ingredients you can feel good about.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAs part of OUAI’s approach, this masque is cruelty-free and free from parabens, phthalates, SLS, and SLES. It’s crafted for real-life routines, offering a luxurious at-home care option without heavy expectations.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAfter washing, wring out excess water and apply a quarter-size amount from mid-lengths to the ends.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 5 minutes, then rinse with cool water to lock in moisture and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eScent: Melrose Place blends rose with bergamot, lychee, white musk, champagne, and more for a luxe, refreshing experience that remains present but not overpowering.\u003c\/p\u003e\n\u003ch3\u003eDesigned for your routine\u003c\/h3\u003e\n\u003cp\u003eFine to medium hair benefits from a conditioning boost that won’t weigh strands down. This masque pairs with a straightforward wash routine and can be used weekly for deeper nourishment or whenever hair feels dry or frizzy.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this masque suitable for fine to medium hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it's designed to hydrate, reduce frizz, and strengthen without weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the product free from parabens, phthalates, and sulfates?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the masque is paraben-, phthalate-, and sulfate-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":56240518168908,"sku":"B0DJ1BLB4F","price":34.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/ouai-fine-to-medium-hair-treatment-masque-packaging.jpg?v=1765797383","url":"https:\/\/belvera.co.uk\/products\/ouai-fine-to-medium-hair-treatment-masque-hydration-frizz-control-shine-3-4-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}