{"product_id":"ouai-fine-to-medium-hair-treatment-masque-hydration-shine-strength","title":"OUAI Fine to Medium Hair Treatment Masque – Hydration, Shine \u0026 Strength","description":"\u003ch2\u003eRevive Fine to Medium Hair\u003c\/h2\u003e\n\u003cp\u003eOUAI Fine to Medium Hair Treatment Masque is a rich, restorative mask designed to nourish and renew hair from the inside out. It blends shea butter, hydrolyzed keratin, and panthenol to create a smooth, manageable result that you may notice from the first use.\u003c\/p\u003e\n\u003ch3\u003eWhat Makes It Work\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eShea butter provides hydration and softness for dry, processed strands\u003c\/li\u003e\n\u003cli\u003eHydrolyzed keratin helps reduce breakage and tame frizz for a sleeker look\u003c\/li\u003e\n\u003cli\u003ePanthenol contributes shine and overall strength to assist with manageability\u003c\/li\u003e\n\u003cli\u003eParabens, phthalates and sulfates are not part of the formula\u003c\/li\u003e\n\u003cli\u003eDesigned to cut styling time while nourishing hair health\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn real life, the masque is simple to incorporate into your routine. After applying to damp hair, relax for about five minutes and rinse with cool water to help lock in moisture and natural shine.\u003c\/p\u003e\n\u003ch3\u003eWhat You Might Notice\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eImproved moisture balance that makes detangling easier\u003c\/li\u003e\n\u003cli\u003eStrands feel smoother, softer, and more controllable\u003c\/li\u003e\n\u003cli\u003eFrizz appears reduced, especially in humid environments\u003c\/li\u003e\n\u003cli\u003eEnds feel more resilient and less prone to fraying\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOUAI emphasizes real-life usability. This mask is a luxurious option that fits everyday routines, helping you achieve healthier-looking hair without the need for a glam squad. It’s formulated to nourish while staying gentle enough for regular use.\u003c\/p\u003e\n\u003ch3\u003eReal Life, Real People\u003c\/h3\u003e\n\u003cp\u003eWhether you’re refreshing color-treated hair, recovering from heat styling, or managing dry, processed locks, this masque offers a hydrating, strengthening treatment you can rely on—without harsh additives. Use it as part of a weekly routine to soften, smooth, and add visible bounce and shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is OUAI Fine to Medium Hair Treatment Masque suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it hydrates and conditions while avoiding harsh additives, making it gentle for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this masque?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to damp hair, leave for 5 minutes, then rinse; 1–2 times per week as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":56236469387596,"sku":"B08WGD6R81","price":50.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/ouai-fine-to-medium-hair-masque-packaging_jpg.jpg?v=1765755624","url":"https:\/\/belvera.co.uk\/products\/ouai-fine-to-medium-hair-treatment-masque-hydration-shine-strength","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}