{"product_id":"ouai-medium-hair-shampoo-conditioner-set-sulfate-free-keratin-avocado-oil","title":"OUAI Medium Hair Shampoo \u0026 Conditioner Set — Sulfate-Free, Keratin + Avocado Oil","description":"\u003ch2\u003eOUAI Medium Hair Shampoo \u0026amp; Conditioner Set\u003c\/h2\u003e\n\u003cp\u003eMeet a balanced cleansing and conditioning routine designed for hair that sits between fine and thick. This sulfate-free duo delivers a polished, salon-like feel without harsh detergents, leaving strands looking smoother and more vibrant after every wash. The pairing aims to respect natural texture while helping hair feel softer, more manageable, and ready for styling.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it work\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eShampoo blends keratin with kumquat extract and nourishing oils to cleanse while supporting strength and vitality in medium textures.\u003c\/li\u003e\n  \u003cli\u003eConditioner coats each strand with moisture and slip, helping to tame frizz and fight breakage for a healthier-looking finish.\u003c\/li\u003e\n  \u003cli\u003eBabassu and coconut oils enrich the formula, contributing to a supple feel and easier detangling without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eShea butter adds an extra touch of moisture for versatility in daily styling and long-lasting shine.\u003c\/li\u003e\n  \u003cli\u003eParabens and phthalates are avoided, aligning with a clean beauty approach while maintaining performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it for\u003c\/h3\u003e\n\u003cp\u003eThis set is well suited for both women and men with medium hair who want a reliable, nourishing routine that supports shine, frizz control, and enhanced manageability day to day. It pairs well with busy schedules, travel, and gym days where a quick, effective cleanse and refresh matter most.\u003c\/p\u003e\n\u003ch3\u003eReal-life use cases\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMorning showers after workouts where you want a refreshing cleanse that won’t strip essential moisture.\u003c\/li\u003e\n  \u003cli\u003eEvening routines that lead into smooth styling, thanks to detangling-friendly conditioner and a light, glossy finish.\u003c\/li\u003e\n  \u003cli\u003eTravel and on-the-go days where two 10 fl oz bottles keep your routine consistent away from home.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage the sulfate-free shampoo onto wet scalp and lengths to create a rich, gentle lather; rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eApply a generous amount of conditioner from mid-lengths to ends, comb through for even distribution, then rinse for a silky finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy choose OUAI\u003c\/h3\u003e\n\u003cp\u003eOUAI means yes to a bold, everyday routine. This set invites you to reach for nourishment that supports your natural texture, with a focus on responsible ingredients and a sensory experience that elevates your wash day.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this OUAI set sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The shampoo and conditioner are formulated sulfate-free for a gentler cleanse.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is this set best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for men and women with medium hair seeking nourishment, shine, and frizz control.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":56238258487628,"sku":"B08SYKL11M","price":77.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/ouai-medium-shampoo-bottle-pour.jpg?v=1765783466","url":"https:\/\/belvera.co.uk\/products\/ouai-medium-hair-shampoo-conditioner-set-sulfate-free-keratin-avocado-oil","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}