{"product_id":"ouai-medium-shampoo-hydrating-sulfate-free-with-coconut-oil-keratin","title":"OUAI Medium Shampoo – Hydrating, Sulfate-Free with Coconut Oil \u0026 Keratin","description":"\u003ch2\u003eOUAI Medium Shampoo: Hydration, Balance, and Shine\u003c\/h2\u003e\n\u003cp\u003eFor hair that sits in the middle—neither too dry nor too flat—this sulfate-free shampoo aims to nourish, strengthen, and add a natural-looking sheen. Built around a clean cleanse, it blends coconut oil with babassu oil to deliver moisture where hair needs it most, without weighing strands down. A touch of anti-frizz hydrolyzed keratin helps smooth flyaways, while kumquat fruit extract contributes to a glossy finish. The formula is free from parabens, phthalates, and sulfates, aligning with OUAI’s straightforward approach to effective hair care.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight hydration from babassu oil keeps hair comfortable and moisturized\u003c\/li\u003e\n  \u003cli\u003eCoconut oil helps seal split ends and support a stronger-feeling length\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed keratin works to reduce flyaways for a calmer hair surface\u003c\/li\u003e\n  \u003cli\u003eKumquat extract adds a polished, shiny appearance to strands\u003c\/li\u003e\n  \u003cli\u003eParaben-, phthalate-, and sulfate-free formula supports a gentler cleanse\u003c\/li\u003e\n  \u003cli\u003eDesigned for medium hair that needs balanced moisture and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eHow to use: Wet hair, lather up with this hydrating shampoo, and rinse clean. For best results, follow with OUAI Medium Conditioner to lock in moisture and smoothness.\u003c\/p\u003e\n\n\u003ch3\u003eReal-life use and routine ideas\u003c\/h3\u003e\n\u003cp\u003eIn the shower, the shampoo creates a light, comfortable cleanse that prepares hair for styling without heaviness. The combination of coconut oil and babassu oil leaves lengths feeling nourished yet buoyant, while keratin helps keep the surface smooth through busy days. If you’re aiming for a shiny finish without a heavy product feel, this formula offers a balanced pathway—good hair days with less guesswork.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes OUAI different\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTransparent approach to good ingredients, with a focus on real-world routines\u003c\/li\u003e\n  \u003cli\u003eFoam that rinses clean, setting the stage for easy styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOverall, OUAI Medium Shampoo provides a thoughtful balance of cleansing, hydration, and controlled shine—tuned for medium-length hair that benefits from a lighter touch. It’s a practical option for those seeking a trustworthy, everyday shampoo that aligns with a simple, user-friendly routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is OUAI Medium Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and free of parabens and phthalates, offering gentle cleansing that preserves moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is this shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Great for medium hair needing hydration, shine, and frizz control without weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":56236417352012,"sku":"B084BTP393","price":44.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/ouai-medium-shampoo-bottle.jpg?v=1765755099","url":"https:\/\/belvera.co.uk\/products\/ouai-medium-shampoo-hydrating-sulfate-free-with-coconut-oil-keratin","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}