{"product_id":"ouai-thick-shampoo-hydrating-keratin-marshmallow-root-for-thick-hair","title":"OUAI Thick Shampoo – Hydrating Keratin, Marshmallow Root for Thick Hair","description":"\u003ch2\u003eDiscover OUAI Thick Shampoo\u003c\/h2\u003e\n\u003cp\u003eDesigned for thick, dry hair that craves moisture and manageability, OUAI Thick Shampoo blends keratin with nourishing botanicals to deliver a silky, weightless cleanse. The formula aims to calm frizz, soften strands, and help you start wash day with renewed confidence.\u003c\/p\u003e\n\u003ch3\u003eWhy this formula stands out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep hydration from rich shea butter and avocado oil helps soften and protect strands without weighing them down.\u003c\/li\u003e\n  \u003cli\u003eMarshmallow root aids detangling and helps minimize flyaways for smoother, more manageable hair.\u003c\/li\u003e\n  \u003cli\u003eKeratin provides a strengthening feel to strands, contributing to a less unruly, frizz-prone surface.\u003c\/li\u003e\n  \u003cli\u003eFragrance-free or mild scent, with a sulfate-free base that can be gentler on the scalp and hair over time.\u003c\/li\u003e\n  \u003cli\u003eParaben, phthalate, and sulfate free, aligning with a cleaner cleansing routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to weave it into your routine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, massage a modest amount into a rich lather, focusing on the mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly, then follow with OUAI Thick Conditioner for maximum moisture.\u003c\/li\u003e\n  \u003cli\u003ePair with styling steps that respect your natural texture to reduce time on busy mornings.\u003c\/li\u003e\n  \u003cli\u003eUse consistently as part of an anti-frizz, hydration-focused regimen for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life use cases\u003c\/h3\u003e\n\u003cp\u003eWhether you’re managing dry winter hair, post-workout hair that needs refreshing, or thick locks that feel weighted, this shampoo offers a comforting cleanse with guidance from OUAI’s everyday approach. The blend evokes a spa-like routine at home, inviting you to treat wash day as a small ritual rather than a chore.\u003c\/p\u003e\n\u003ch3\u003ePairing and tips\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFollow with OUAI Thick Conditioner to seal in moisture and support strand resilience.\u003c\/li\u003e\n  \u003cli\u003eCombine with a weekly treatment for additional nourishment if your hair feels particularly dry.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOUAI emphasizes approachable luxury—designed to fit real-life routines without unrealistic expectations. Enjoy a fragrance-light, hydrating cleanse that respects your hair’s natural texture and your schedule.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is OUAI Thick Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without sulfates, parabens, and phthalates for a gentler cleanse.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can OUAI Thick Shampoo help with detangling on thick hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Marshmallow root helps detangle and reduce snags, supporting smoother, more manageable hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"OUAI","offers":[{"title":"Default Title","offer_id":56237035684172,"sku":"B084BY8DQP","price":44.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/ouai-thick-shampoo-bottle-close-up.jpg?v=1765761015","url":"https:\/\/belvera.co.uk\/products\/ouai-thick-shampoo-hydrating-keratin-marshmallow-root-for-thick-hair","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}