{"product_id":"p-r-pulp-riot-nightfall-semi-permanent-hair-color-4oz-vibrant-long-lasting-direct-dye","title":"P.R. Pulp Riot Nightfall Semi-Permanent Hair Color 4oz – Vibrant, Long-Lasting Direct-Dye","description":"\u003ch2\u003eVibrant, semi-permanent color that respects hair health\u003c\/h2\u003e\n\u003cp\u003ePulp Riot Nightfall is a vegan, semi-permanent direct-dye color in a 4oz tube. The formula is designed to deliver a vivid hue while supporting the hair’s integrity with vegan ingredients chosen for their reparative and restoring properties. As you refresh or experiment, color gradually fades back to your original tone, offering flexibility without a long-term commitment.\u003c\/p\u003e\n\u003cp\u003eKey benefits include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSemi-permanent direct dye color that requires no developer\u003c\/li\u003e\n\u003cli\u003eCan be mixed with other Pulp Riot shades to craft custom tones\u003c\/li\u003e\n\u003cli\u003eDifferent fade profiles: deeper shades tend to fade over about 42 washes, lighter pastels around 25 washes, neons 25–30 washes\u003c\/li\u003e\n\u003cli\u003eBrightest and truest tones when applied to pre-lightened hair\u003c\/li\u003e\n\u003cli\u003eVegan and free of ammonia, parabens, gluten, PPD, and MEA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it works in real life\u003c\/h3\u003e\n\u003cp\u003eApply directly from the tube to dry hair, saturating each section for even coverage. Working with about 1\/2 inch sections makes saturation manageable and helps the color develop evenly. Processing time runs 25 to 40 minutes without heat, then you rinse with cool water. The directions note not to condition before application or during processing, and to avoid shampooing immediately after color to help longevity. Rinse thoroughly and let the color fade gracefully as you wash it less often and use color-safe products.\u003c\/p\u003e\n\u003ch3\u003eReal-world use cases\u003c\/h3\u003e\n\u003cp\u003eImagine a bold Nightfall moment for a party, refresh a current shade with a brighter edge, or blend Nightfall with another shade for a unique custom tone. Because the color is semi-permanent, you’ll get a controlled fade that lets you explore your look over weeks rather than months.\u003c\/p\u003e\n\u003ch3\u003eCare and longevity tips\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMaximize longevity by shampooing only as often as necessary and using color-safe shampoo and conditioner\u003c\/li\u003e\n\u003cli\u003eAvoid saturating hair in chlorine and minimize direct sun exposure when possible\u003c\/li\u003e\n\u003cli\u003eRinse with cool water after color; if you must, avoid washing right away to help color stay\u003c\/li\u003e\n\u003cli\u003eFor best brightness, apply to hair that has been pre-lightened\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Nightfall color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Longevity varies by shade: deeper tones about 42 washes; lighter pastels around 25 washes; neons roughly 25–30 washes before fading.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply Nightfall for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply directly from the tube to dry hair, saturate in 1\/2 inch sections, processing 25–40 minutes without heat, then rinse with cool water; avoid conditioning before application.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"P.R.","offers":[{"title":"Default Title","offer_id":56231022264652,"sku":"B0859HCQ8X","price":25.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/pulp-riot-nightfall-bottle-pour.jpg?v=1765709459","url":"https:\/\/belvera.co.uk\/products\/p-r-pulp-riot-nightfall-semi-permanent-hair-color-4oz-vibrant-long-lasting-direct-dye","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}