{"product_id":"paul-mitchell-color-protect-shampoo-prevent-fade-add-shine-for-color-treated-hair-16-9-fl-oz","title":"Paul Mitchell Color Protect Shampoo - Prevent Fade + Add Shine for Color-Treated Hair | 16.9 fl oz","description":"\u003ch2\u003eColor-Protect Daily Cleanse for Color-Treated Hair\u003c\/h2\u003e\n\u003cp\u003eColor-treated hair deserves a daily cleanse that respects its vibrancy. Paul Mitchell Color Protect Shampoo blends a gentle cleansing base with sunflower extract to help minimize color fade caused by sun exposure while delivering a healthy-looking shine. With every wash, hair feels renewed—soft to the touch, with movement and a natural-looking gloss that doesn’t weigh strands down.\u003c\/p\u003e\n\u003cp\u003eIn real-life routines, this shampoo fits into busy days: you can lather up after workouts to rinse away sweat without stripping color, or wash before a night out to reveal hair that looks fresh, clean, and ready to style. The result is hair that appears momentarily brighter and more radiant, even between salon visits.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits at a Glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHelps extend the life of hair color so vibrant tones last longer between color appointments\u003c\/li\u003e\n  \u003cli\u003eSunflower extract helps shield strands from UV-related fade, supporting color retention\u003c\/li\u003e\n  \u003cli\u003eAdds noticeable shine for a healthy, reflective look that enhances natural texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-treated hair that benefits from daily cleansing without heavy buildup\u003c\/li\u003e\n  \u003cli\u003eExposure to sun, heat styling, or activity-driven routines where color might fade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe fragrance blends orange, apple and bergamot for a refreshing, energizing scent that complements your routine without overpowering it.\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eWet hair thoroughly\u003c\/li\u003e\n  \u003cli\u003eMassage a small amount into scalp and lengths to create a creamy lather\u003c\/li\u003e\n  \u003cli\u003eRinse well and follow with conditioner suitable for color-treated hair if desired\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003ePackaging and Environmental Responsibility\u003c\/h3\u003e\n\u003cp\u003ePaul Mitchell continues to innovate with packaging that supports recyclability. Retail sizes use post-consumer recycled (PCR) materials in bottles and jars (50%), tubes (25%), with redesigned caps and labels to improve recyclability. This reflects a broader commitment to reducing environmental impact while preserving product performance.\u003c\/p\u003e\n\u003ch3\u003eBrand Story and Confidence in Quality\u003c\/h3\u003e\n\u003cp\u003eFrom John Paul Mitchell Systems, this color-care line reflects salon-quality standards backed by a company focused on professionals and consumers alike. While results vary by individual, many users appreciate color longevity and a perceptible boost in hair shine with regular use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Paul Mitchell Color Protect Shampoo be used daily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for daily cleansing of color-treated hair to help minimize fade and boost shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it protect color from sun exposure?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Sunflower extract helps shield strands from UV fade; regular use may help color stay vibrant.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":56233992880460,"sku":"B000SHSFSE","price":29.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/paul-mitchell-color-protect-shampoo-bottle_c5951a15-cc1b-4580-9e9d-b0ca2f7216b7.jpg?v=1765732437","url":"https:\/\/belvera.co.uk\/products\/paul-mitchell-color-protect-shampoo-prevent-fade-add-shine-for-color-treated-hair-16-9-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}