{"product_id":"paul-mitchell-esp-elastic-shaping-paste-bendable-texture-flexible-hold-1-8-oz","title":"Paul Mitchell ESP Elastic Shaping Paste — Bendable Texture, Flexible Hold (1.8 oz)","description":"\u003cdiv class=\"seo-description\"\u003e\n  \u003ch2\u003eESP Elastic Shaping Paste by Paul Mitchell — Bendable Texture with Flexible Hold\u003c\/h2\u003e\n  \u003cp\u003eMeet ESP Elastic Shaping Paste, a highly concentrated styling paste designed to shape hair into a spectrum of looks with bendable texture and a flexible hold. The formula features beeswax to aid pliability, so you can spike, twist, bend, or define your style without heaviness. A bright, energizing citrus scent—tangerine, mandarin, bergamot, and orange—accompanies your styling routine, adding a refreshing note as you work.\u003c\/p\u003e\n  \u003cp\u003eThis paste is well-suited for all hair types, whether you’re molding a sleek finish on fine strands or adding movement and texture to thicker locks. Because a little goes a long way, start with a small amount and build gradually to control texture and hold while preserving natural shine and separation.\u003c\/p\u003e\n\n  \u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eVersatile, highly concentrated formula shapes hair with bendable texture and flexible hold\u003c\/li\u003e\n    \u003cli\u003eBeeswax delivers pliability for creative styling without stiffness\u003c\/li\u003e\n    \u003cli\u003eSuitable for all hair types—from straight to curly, fine to thick\u003c\/li\u003e\n    \u003cli\u003eEnergetic citrus fragrance enhances the styling experience\u003c\/li\u003e\n    \u003cli\u003eSmall amount goes a long way, helping you extend the product between uses\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eStyling ideas and real-life uses\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eSpike short cuts for a modern edge or twist individual strands for texture\u003c\/li\u003e\n    \u003cli\u003eDefine waves or curls on longer hair while maintaining movement\u003c\/li\u003e\n    \u003cli\u003eRefresh second-day styles by reshaping texture without heavy buildup\u003c\/li\u003e\n    \u003cli\u003eThin or thick hair can benefit from controlled texture without a stiff feel\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cp\u003eBegin with a pea-sized amount. Rub between your palms and distribute evenly through damp or dry hair. Shape as desired, adding more paste gradually to build the level of hold. For defined yet flexible looks, sculpt with fingertips and palms.\u003c\/p\u003e\n\n  \u003ch3\u003eBrand and commitment\u003c\/h3\u003e\n  \u003cp\u003ePaul Mitchell delivers salon-quality hair care backed by John Paul Mitchell Systems. With each purchase, a portion supports JPMS salons and their professional community, reflecting a dedication to both products and people in the beauty industry.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is ESP Elastic Shaping Paste ideal for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Suitable for all hair types; offers bendable texture and flexible hold for a range of styles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What’s the recommended way to apply ESP Elastic Shaping Paste?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use a small amount, rub between palms, distribute evenly through hair, and shape as desired.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":56239394652492,"sku":"B075QKWRDP","price":33.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/paul-mitchell-esp-elastic-shaping-paste-packaging_jpg.jpg?v=1765790049","url":"https:\/\/belvera.co.uk\/products\/paul-mitchell-esp-elastic-shaping-paste-bendable-texture-flexible-hold-1-8-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}