{"product_id":"paul-mitchell-foaming-pomade-lightweight-hold-shine-for-curly-wavy-coily-hair-8-5-fl-oz","title":"Paul Mitchell Foaming Pomade – Lightweight Hold, Shine for Curly, Wavy \u0026 Coily Hair (8.5 fl oz)","description":"\u003cp\u003ePaul Mitchell Foaming Pomade is designed to deliver a whisper-light hold to waves, curls and coils. The airy foam spreads easily and coats texture with a soft, flexible layer that smooths the surface without weighing hair down. You’ll notice frizz reduction and a healthier-looking sheen as you sculpt your style, whether you’re refining natural texture or adding definition during a wash-and-go routine.\u003c\/p\u003e\n\u003cp\u003eIdeal for curly, wavy and coily hair, this formula smells fresh and uplifting thanks to a cucumber melon aroma with delicate floral notes that remains subtle while you style. The scent contributes to a refreshing styling moment rather than overpowering your look.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight hold that defines texture without stiffness.\u003c\/li\u003e\n  \u003cli\u003eFrizz control paired with a glossy, reflective finish.\u003c\/li\u003e\n  \u003cli\u003eSoftening and conditioning of textured hair for smoother manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn real-life use, the foam creates a mist-like texture on damp hair, allowing you to scrunch curls and lightly comb through to shape waves. It lends a flexible grip that responds to your moves, so you can tweak your style throughout the day.\u003c\/p\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWork a small amount between palms to emulsify the foam.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through damp hair, focusing on mid-lengths to ends.\u003c\/li\u003e\n  \u003cli\u003eAir-dry or diffuse for lift, definition and a natural sheen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor sifting through humidity, this no-crunch formula helps maintain a soft hold and reduces flyaways without leaving heavy residue. Great for day-to-evening touch-ups, it supports a healthy-looking texture all day long.\u003c\/p\u003e\n\u003ch3\u003eSustainability and brand notes\u003c\/h3\u003e\n\u003cp\u003ePaul Mitchell continues to prioritize eco-conscious packaging. The current design uses post-consumer recycled materials, and by 2026 bottles and jars are planned to contain 30-50% PCR, with tubes at 25% PCR. The scent is cucumber melon with soft floral accents, designed to feel fresh but not overpowering as you style.\u003c\/p\u003e\n\u003cp\u003eBrand-wise, Paul Mitchell remains focused on salon-grade results and professional performance. Purchases support JPMS salons and the broader professional beauty community, aligning quality with responsibility.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is Paul Mitchell Foaming Pomade best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for curly, wavy and coily hair; provides light hold with shine without heaviness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the Foaming Pomade help with frizz and shine?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it smooths textured hair and boosts a reflective shine with a lightweight feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":56237282099532,"sku":"B0009OMNQG","price":41.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/paul-mitchell-foaming-pomade-bottle-front.jpg?v=1765762952","url":"https:\/\/belvera.co.uk\/products\/paul-mitchell-foaming-pomade-lightweight-hold-shine-for-curly-wavy-coily-hair-8-5-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}