{"product_id":"paul-mitchell-foaming-pommade-anti-frizz-light-hold-for-wavy-curly-coarse-hair-5-1-fl-oz","title":"Paul Mitchell Foaming Pomade – Light Hold for Wavy, Curly \u0026 Coily Hair | Frizz Control \u0026 Shine | 5.1 fl oz","description":"\u003ch2\u003eLight Hold, Maximum Flexibility for Texture-rich Hair\u003c\/h2\u003e\u003cp\u003ePaul Mitchell Foaming Pomade is a fan-favorite for anyone who wants light control without weighing down waves, curls, or coils. The airy, liquid formula blends effortlessly into textured hair, smoothing surface texture while allowing natural movement to shine through. Expect a finish that looks soft rather than stiff, with a gentle boost in shine that catches the light as you move. The formula is designed specifically for curly, wavy, and coily strands, so you can experiment with definition and texture without sacrificing softness. Whether you’re refreshing a morning wash-and-go or redefining curl shapes between errands, the product offers a forgiving, easy-to-rework hold that respects your hair’s natural behavior.\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLiquid pomade enhances wavy, curly and coily hair with light control\u003c\/li\u003e\n\u003cli\u003eSmooths, softens and conditions textured hair while fighting frizz\u003c\/li\u003e\n\u003cli\u003eDelivers light control with head-turning shine and reflection\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho it's for\u003c\/h3\u003e\u003cp\u003eIdeal for curly, wavy and coily hair types that want definition without heaviness. If you like a touch of shape that stays touchable, this pomade can adapt to different looks—from soft definition to subtle hold—throughout the day.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDispense a small amount into your palms and emulsify evenly.\u003c\/li\u003e\n\u003cli\u003eDistribute through damp or dry hair from roots to ends, shaping waves, curls or coils.\u003c\/li\u003e\n\u003cli\u003eAdjust the amount for preferred hold and finish; rework as needed for different looks.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFragrance and experience\u003c\/h3\u003e\u003cp\u003eEnjoy a refreshing cucumber-melon scent with soft floral notes that add a light, clean aura during styling without overpowering the senses.\u003c\/p\u003e\u003ch3\u003eEco-friendly packaging\u003c\/h3\u003e\u003cp\u003ePaul Mitchell’s packaging shift emphasizes sustainability with post-consumer recycled (PCR) materials and recyclability-focused design. Bottles and jars are slated to be 30–50% PCR by 2026, with tubes at 25% PCR. Pumps and select caps may use virgin materials. Check local recycling requirements for best results and always recycle when possible.\u003c\/p\u003e\u003ch3\u003eBrand commitment\u003c\/h3\u003e\u003cp\u003ePaul Mitchell is results-driven hair care from JPMS—dedicated to the professional beauty industry. Each purchase supports JPMS salons with a commission, reinforcing a network of professionals who help bring quality products to life in salons and at home.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who should consider using Paul Mitchell Foaming Pomade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for those with wavy, curly, or coily hair seeking light hold and frizz control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply this pomade for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Dispense a small amount, emulsify in palms, and distribute through damp or dry hair from roots to ends.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":56233951887692,"sku":"B0009OMNQ6","price":32.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/5912\/6860\/files\/paul-mitchell-foaming-pommade-bottle-front.jpg?v=1765731552","url":"https:\/\/belvera.co.uk\/products\/paul-mitchell-foaming-pommade-anti-frizz-light-hold-for-wavy-curly-coarse-hair-5-1-fl-oz","provider":"Belvera | British Beauty, Skin Care \u0026 Personal Wellness","version":"1.0","type":"link"}